Introduction to OddsMatrix – A Reliable Betting Platform

Founded in 2008, OddsMatrix are one of the most experienced betting platforms in the industry, and this experience shows. For both clients and bettors, OddsMatrix have a license from the UK Gambling Commission and this means that they can operate around the United Kingdom. Although they were already a leader for technology, OddsMatrix made big steps in 2019 after partnering with Betting Promotion.

Bet £10 get £40 Free Bets

  • Over 270 branches across the UK and Ireland
  • Some of the best customer service in the business
  • Mobile apps available
Valid Today

18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. | T&C apply

Open Account Offer: bet £10 Get £30

  • Massive amount of betting markets
  • No deposit or withdrawal fees
  • Top welcome bonus
Valid Today

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad | T&C apply

Bet £5 Get £30 Free Bets

  • Free Daily Odds Boost
  • Well respected brand
  • Varied promos on offer
Valid Today

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply. | T&C apply

Bet £10 Get £15

  • Brand new betting site
  • Great horse racing markets
  • Clear and easy to use site design
Valid Today

1x£5 Sports Bet, 1x£5 Acca and 1x£5 Sub-Cover. Full T&Cs Apply. | T&C apply

247Bet 5
4.7/5
247Bet Review

100% Up to £50

  • Ongoing sports Promotions
  • Enhanced Odds
  • Early Cash-out
Valid Today

New players only. Opt-in required. Min deposit £20. Offer is 100% match bonus up to £50 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus + deposit). Only bonus funds count toward wagering contribution. Bonus funds must be used within 30 days. Affordability checks apply. T&Cs Apply. BeGambleAware.org #AD | T&C apply

Kwiff 6
4.5/5
Kwiff Review

Bet £10 Get £10 Bet

  • Random 'supercharged' bets for members
  • Great customer service experienced
  • Top in play betting features
Valid Today

New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. | T&C apply

Bet £10 get £30

  • One of the best known bookies around
  • Toll free customer support line
  • Extensive market depth
Valid Today

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. | T&C apply

Coral 8
4.5/5
Coral Review

Bet £10 Get £50 Free bet

  • Acca Plus upto £100
  • Some of the best odds out there
  • Excellent pre match coverage
Valid Today

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £/€10 bet within 14 days of account reg at min odds 1/2 to get 5x £/€10 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. | T&C apply

100% Profit Boost First Bet

  • Over 35 sports to choose from
  • Great for ongoing promotions
  • Excellent customer support
Valid Today

New customers only. Opt in, deposit £10+ within 7 days. Place a max £10 in-play bet at min odds 1/1 (2.0) within 7 days. Max extra winnings £100. Profit Boost not valid on e-sports or non-UK/IE horse racing.T&Cs & exclusions apply. 18+. | T&C apply

Bet £10 Get £20

  • New Bookmaker
  • Great Price Boost Offers
  • Extra Places
Valid Today

18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply. | T&C apply

Hotstreak 11
4.4/5
Hotstreak Review

Bet £10 Get £20

  • Brand new betting site
  • Great Promotions (9)
  • Good coverage of UK football
Valid Today

New customers only. Place £10 first bet in min odds 1/2 to get £20 Free Bet. Stake not returned. Valid 7 days, min odds 1/2. Settled bets only. One sportsbook welcome offer per customer. Full T&Cs apply. | T&C apply

The Pools 12
4.4/5
The Pools Review

Bet £10 Get £20

  • Great odds on all sports
  • Top eSports coverage
  • Lots of promos available
Valid Today

18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply. | T&C apply

Bet £20 Get £10

  • Great Bookmaker from famous sports website
  • Ongoing Promotions
  • Sports and Casino Offers
Valid Today

18+. New customers sign up with code "BET20GET10". Deposit £20 or more and place a £20 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org | T&C apply

Casimba 14
4.4/5
Casimba Review

Bet £10 Get £20

  • Acca Boost
  • Good In-Play Selection
  • Great Online Casino
Valid Today

18+. New players only. Min. deposit £20. Max. bonus bet is £5. Welcome Offer is 50 free spins on Big Bass Bonanza on your first deposit and 50% match up to £50 on your 2nd deposit. To claim the free spins you also need to wager a minimum of £10 of your first deposit on slots. Free spins must be used within 72 hours. Winnings from free spins credited as cash funds and capped at £100. These cash funds are immediately withdrawable. Bonus funds expire in 30 days, unused bonus funds will be removed. Bonus funds are separate to Cash funds, and are subject to 10x wagering the total bonus. Only bonus funds count towards wagering contribution. Affordability checks apply. Terms apply. Please gamble responsibly. BeGambleAware.org | T&C apply

Bet £10 Get £20

  • Great Welcome Offer
  • Best Odds Guaranteed on UK & Irish Racing
  • Extra Places
Valid Today

18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply. | T&C apply

100% up to £30

  • New Bookmaker with Competitive Odds
  • Plenty of ongoing promotions
  • Great Selection of In-play markets
Valid Today

18+ New players only. Opt-in required. Min deposit £20. Offer is 100% match bonus up to £30 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 10x wagering requirement (bonus funds). Only bonus funds count toward wagering contribution. Winnings from bonus funds capped at x10 amount credited. Bonus funds must be used within 30 days. Affordability checks apply. Full Terms Apply | T&C apply

Up to £25 Free Bet - 50% Back on Losses

  • Best Odds Guaranteed
  • Great Ongoing Racing Promotions
  • Good In-Play Selection
Valid Today

New customers registering with Ken Howells after 18 October 2025 (18+) can claim 50% cashback on first-day sports betting losses (up to £25 free bet) by entering code CASHBACK in ‘My Bonuses’ — must be entered or no credit. Qualify with: min £10 first-day net losses, at least 3 separate £10+ bets on different events at odds ≥2.0. First day starts on first deposit; losses = settled stakes minus returns before 23:59. Free bet credited within 24h, must be used in full within 7 days (stake deducted from returns), non-withdrawable, max winnings uplift £250. Sports bets only (excludes casino). | T&C apply

BestOdds 18
4.3/5
BestOdds Review

Bet £20 Get £25

  • Great Welcome Offer
  • Best Odds Guaranteed on UK & Irish Racing
  • Extra Places
Valid Today

18+ | New UK customers only. Bet £20+ at min odds 2.00 to get 5 x £5 Free Bets (1 per day). Free Bets expire 24h after issue. T&Cs & payout limits apply. BeGambleAware.org. | T&C apply

Parimatch 19
4.3/5
Parimatch Review

Bet £10 Get £20 in Free Bets

  • Lots of boosted markets
  • Excellent staff support
  • Livestreaming available
Valid Today

18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly | T&C apply

10% Cashback

  • Sportsbook & Casino
  • Great sports selection
  • No Horse Racing
Valid Today

New players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply | T&C apply

BetTom 21
4.3/5
BetTom Review

50% Back as a Free Bet up to £25 on First Day Losses

  • Great New Bookmaker
  • Focus on Racing
  • Best Odds Guaranteed
Valid Today

New customers only, 18+, 3 bets of £10+ at odds of evens or greater. Max Free Bet: £25, credited within 24 hours. Free Bet valid for 7 days. T&Cs Apply. BeGambleAware.org | T&C apply

CopyBet 22
4.3/5
CopyBet Review

Bet £20 Get £20 + up to 15% daily profit boost

  • Great £20 in Free Bets
  • Great Enhanced Odds
  • Profit Boosts and Acca bonuses
Valid Today

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. BeGambleAware.com | T&C apply

Bet £10 Get £30

  • Plenty of sports markets
  • Promos for all punters
  • Welcome offer for new members
Valid Today

*New members only. £10+ bet on sports (ex. Virtuals) 1.5 min odds, settled in 1st 14 days. Free Bets: accept in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ | T&C apply

SpreadEx 24
4.3/5
SpreadEx Review

Bet £10 Get £60

  • Great Exchange Betting Site
  • Generous Free Bet Offer
  • Decent Odds
Valid Today

#AD 18+ New UK customers only, Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets on consecutive days and a £1 racing Race Index spread bet. The promotion will run from 11th March 2025 until discontinued by Spreadex Ltd. using its reasonable discretion, (“Promotion Period”). Offer can only be used once per customer. Full T&Cs apply. | T&C apply

BetWright 25
4.3/5
BetWright Review

Bet £10 Get £10 Acca

  • Great £10 Acca Bonus
  • Excellent Sports and Casino Selection
  • Android and iOS Apps
Valid Today

18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org. | T&C apply

BetUK 26
4.2/5
BetUK Review

Bet £10 Get £30 in Free Bets

  • Multiple welcome offers to choose from
  • Strong responsible gaming policy
  • Great football coverage
Valid Today

Significant terms: New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. T&Cs apply. 18+ GambleAware.org. | T&C apply

LuckyMate 27
4.2/5
LuckyMate Review

Bet £10 Get £10 Free Bet

  • Great Casino Bonus
  • Great Live Sports
  • Virtual markets
Valid Today

18+. Gamble Responsibly. Gambleaware.org. first deposit only | £10 min deposit | qualifying bet: min £10, on any ACCA or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports | £10 Free Bet: 2+ leg ACCA or Bet Builder (2+ selections), min odds 6/4 (2.5) | 7-day expiry | T&Cs Apply. | T&C apply

Tote 28
4.2/5
Tote Review

Bet £10 Get £40

  • Excellent Racing Offers
  • Odds Boosts
  • Live Streaming
Valid Today

New customers online only. Eligibility restrictions apply. Only valid with code B10G40CF on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £/€20 Tote Credit, £/€10 Free Sports Bet and 2 x £/€5 Football Acca within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org. | T&C apply

HighBet 29
4.2/5
HighBet Review

Bet £10 Get £30

  • Recently Relaunched
  • Plenty of ongoing promotions
  • Great Racing Selection
Valid Today

Available to verified customers residing in the UK. Opt-in is required. Place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £30 in Free Bets (1 x £10 Horse Racing Free Bet + 1 x £10 Football Acca Free Bet + 1 x £10 Basketball Acca Free Bet )T&Cs apply. 18+ Please gamble responsibly. T&C apply

BetMGM 30
4.2/5
BetMGM Review

Bet £10 Get £40

  • Excellent Promotions
  • Great in-play selection
  • 'Golden Goals' promotion
Valid Today

New cust: Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Free bets not valid on eSports and non-UK/IE horse racing. 18+. T&Cs apply. | T&C apply

7bet 31
4.2/5
7bet Review

Bet £10 Get £10

  • New Betting Site
  • Great Selection of Football Markets
  • PayPal & Neteller Payments
Valid Today

1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply. | T&C apply

Midnite 32
4.2/5
Midnite Review

Bet £10 Get £30

  • Great Android and iOS Apps
  • £30 in free bets
  • Excellent for eSports
Valid Today

18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org | T&C apply

Betfred 33
4.2/5
Betfred Review

Bet £10 Get £50 in Free Bets

  • Very well experienced service
  • Custom bet features available
  • Detailed blog on future events
Valid Today

*New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. | T&C apply

100% up to £30

  • Great selection of offers
  • Acca Boosts
  • UK & Irish Racing
Valid Today

18+. New players only. Opt-in required. Min deposit £20. Offer is 100% bonus match up to £30 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus). Only bonus funds count toward wagering contribution. Bonus funds must be used within 30 days. Affordability checks apply. Terms apply. BeGambleAware.org | T&C apply

Capital Gains

  • New UK Bookmaker
  • Plenty Of Rewards and Offers
  • UK Sport Focused
Valid Today

18+. Terms apply. BeGambleAware.org | T&C apply

DragonBet 36
4.2/5
DragonBet Review

Best Odds Guaranteed on UK & Irish Racing

  • Best Odds Guaranteed on Racing
  • Ongoing Offers and Promotions
  • Great football and racing markets
Valid Today

18+. Terms apply. BeGambleAware.org | T&C apply

36vegas 37
4.2/5
36vegas Review

Bet £20 Get £30

  • Great Android and iOS Apps
  • Plenty of ongoing promotions
  • Best Odds Guaranteed on UK And Irish Racing
Valid Today

18+. New Customers only. Deposit & bet £20 get 3x £10 free bets. Requires deposit of £20 in one transaction, with a single bet of £20 on any odds totalling a minimum of 3.00 (2/1) up to a maximum of 21.00 (20/1) If acca is used minimum leg odds of 1.50 (1/2). Only available for first time deposit. Free bets available on 3-fold Accas with odds totalling a minimum of 3.00 (2/1) up to a maximum of 21.00 (20/1) & each leg being odds of 1.50 (1/2). T&C’s apply. | T&C apply

PricedUp 38
4.2/5
PricedUp Review

Bet £40 Get £20

  • Great Racing Promotions
  • Mobile Apps
  • In-Play Betting and Price Boosts
Valid Today

18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad | T&C apply

SBK 39
4.1/5
SBK Review

Bet £10 Get £40

  • New Betting Site
  • Great Selection of Football Markets
  • PayPal & Neteller Payments
Valid Today

New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £5 Football Bet Builder and £5 Golf token upon settlement. A £10 Multiple, £5 Horse Racing Multiple, and £5 Football Bet Builder token after 24 hours. A further £10 Multiple token after 48 hours. Minimum 3 legs. Full T&Cs apply. 18+. BeGambleAware.org. | T&C apply

Betano 40
4.1/5
Betano Review

Bet £10 Get £30

  • Great New Bookmaker
  • Operated by BetVictor
  • Plenty of ongoing offers
Valid Today

18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. T&Cs apply. GambleAware.org. Please gamble responsibly. | T&C apply

Bet £20 Get £10 in Free Bets on Star Sports!

  • Great odds
  • Blog feature keeps you up to date
  • Great horse racing offering
Valid Today

18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org | T&C apply

Get up to £40 in Football Free Bets

  • Great Odds on Football
  • Launched Recently
  • Plenty of UK betting markets
Valid Today

18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly. T&C apply

50 cash spins extra with your first deposit!

  • L&L Europe
  • Great sports selection
  • Unique design
Valid Today

New players only | Deposit & wager at least £10 to get free spins | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.20 per spin | Free Spins expire in 48 hours | | T&C apply

Fitzdares 44
4.1/5
Fitzdares Review

£5 Free Bet When You Bet £20

  • Great exclusive feel to betting
  • Some of the best horse racing markets
  • Easy to use site design
Valid Today

Place a £/€20+ Horse Racing Acca (min 3 legs, odds 1/2+) from 29/09/25 – 02/10/25 & get a £/€5 Free Bet, every day. First qualifying bet only, placed after 12pm on 29/09/25. Free Bet credited by 2pm the day after your qualifying bet has settled, valid for 72 hours. Full T&Cs apply. | T&C apply

Casumo 45
4.1/5
Casumo Review

100% Back Up to £30 as a Free Bet

  • Lots of different sporting markets
  • Very easy to use
  • Lots of support for members
Valid Today

18+ New customers only. Registration required. Valid on your first combo bet (minimum 3 selections, minimum odds of 1.40 per selection, minimum bet of £5). If you lose, you receive a 100% refund up to £30 as Free Bet. Free bet valid for 7 days. The Free Bet can be used on a combo bet with at least 2 selections, minimum odds of 1.50 per selection and maximum odd of 5.00, Football only. Terms & Conditions apply. Gambling can be addictive. Please play responsibly. | T&C apply

Get £10 Weekly Free Bets

  • Very good and consistent odds
  • Lots of horse racing promos
  • Some of the best market depth out there
Valid Today

Punters can receive up to £10 in free bets per week with the loyalty bonus. Place 5 x £5+ bets for a £5 Free bet. Place 10 x £5+ bets and receive a further £5 free bet. | T&C apply

Bet £20 Get £10

  • Ongoing Racing Promotions
  • Unique Design
  • Great in-play markets
Valid Today

18+. New UK customers only. Promo code: JIMB20G10 Min £20 acca (3+ legs) on sports at 2.0+ odds per leg. Selections from different events. Qualifying bet within 7 days of registration. Get £10 Free Bet (stake not returned) + 50 Free Spins (£0.10) | T&C apply

NetBet 48
4/5
NetBet Review

Get £30 in Free Bets

  • VIP program for top punters
  • Operating since 2001
  • Great football markets
Valid Today

New players, from 11.08.2021,£10 bet to quality, £10 in Free Bets and up to 100 FreeSpins, Free Bets valid for 3 days, Terms apply | T&C apply

100 Cash Spins on Wanted Dead or a Wild with your first deposit

  • Limited sports markets
  • Casino and Sports offer
  • No Sports Welcome Bonus
Valid Today

New players only | Deposit & wager at least £10 to get free spins | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.10 per spin | Free Spins expire in 48 hours | T&C apply

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The Story of OddsMatrix

Back in 2008, sports betting was continuing on its path of growth and we were on the cusp of something very special. In the coming years, players would change their approach and start using mobile devices. However, we’re getting ahead of ourselves, and our story with OddsMatrix starts before mobiles took over the world.

Originally, the aim of OddsMatrix was to create a software solution that could be tailored to each and every client. For operators who wanted to offer a strong sportsbook to customers, OddsMatrix wanted to become a reliable provider and it started with visionaries at the top of the business. Along the way, OddsMatrix have worked with some huge names in the iGaming niche, and now it finds itself as one of these big names.

Despite its success, the brand continues to improve its service and innovate as the market evolves. In the twelve years since their launch, everything has changed including the needs of clients, the needs of bettors, and even technology. OddsMatrix have stayed on top of the trends to remain a relevant and powerful service within this niche.

At this point, we should note that OddsMatrix is actually a brand under the EveryMatrix umbrella. Over the years, plenty of services have come from the hard work of EveryMatrix including the following:

  • MoneyMatrix – A payment solution with over 100 international services, know your customer (KYC) systems, and fraud software.
  • CasinoEngine – We’re focusing on the sportsbook in this guide, but the company has also built a reputation in the casino niche. Working with top providers, this aggregator is considered the largest on the market and offers clients over 8,000 games.
  • PartnerMatrix – As a standalone tool, this is essentially an agent management system which has been tailored to people across various countries.
  • GamMatrix – Here, we find a gaming management platform that offers an iGaming CMS, vendor integration, in-depth reporting, payment processing, and player handling.

Of course, another of the brilliant services from EveryMatrix is the OddsMatrix sportsbook, the focus for our guide. After many years in the industry, it is now a reputable offering with many awards under its belt

The Tailored Experience

OddsMatrix provide value in several different areas, but we want to talk about one of the most important aspects of the service; the personalised experience for all clients. When a client contacts OddsMatrix, they will have a choice of products to build the service that closely meets their goals. Essentially, OddsMatrix allow clients to build a package that suits them, and this isn’t something available from every betting platform.

At first, OddsMatrix only had a plugin for new betting websites. If you thought this was still the case, we have good news because they completely overhauled the service in 2017. Now, the provider offers everything clients need to get started. As well as shaping the service to their needs, clients can also take advantage of the data processing powers of OddsMatrix. When it comes to markets and events, the sportsbook can handle huge amounts of data, and this is why many clients (and bettors!) love the service so much.

Why trust our word on the importance of OddsMatrix to the market when you can look at their clients? For the most part, they seem to work with smaller brands, and this includes Jetbull, Mybet, and Tipico. This being said, they do have two larger brands in Sporting Index and BoyleSports.

Growth for OddsMatrix

Before we look at some more features of the service, we also want to mention the desire of OddsMatrix to grow even further. Last year, we saw the affiliation with Betting Promotion, and this is a good indicator that the leaders of the business aren’t just going to settle now they have a positive reputation.

There are two sides to OddsMatrix’s growth: business development and technological improvements. While CasinoEngine has added a new selling point for clients who want to diversify and have options to scale in the future, the business itself seems set to announce further partnerships in the near future. If the rumours are to be believed, OddsMatrix will also team up with several other one-tier casinos.

Since they entered the market, OddsMatrix have worked hard to become an established brand. Rather than just another name, they wanted to be seen as a leader in the white-label supplier industry. Now, it’s fair to say that this hard work has been rewarded and they still have a positive future ahead.

Working with clients of all sizes and continually improving the service, it’s clear that OddsMatrix put both their clients and bettors at the forefront of all decisions. However, the past few years have been about moving beyond the white label space and offering niche solutions which is where much of the market seems to be heading. Instead of worrying about the competition, OddsMatrix have developed their own technology and allow clients to choose their own packages depending on what they need.

With this in mind, there has almost been a shift away from white label solutions to becoming the best software provider possible. Fortunately, this has led to many benefits for the brand:

  • They’re backed by strong technology that excels in the industry
  • Clients and bettors get a tailored experience
  • They own the intellectual property

Not only do OddsMatrix stay ahead of the competition, but their clients also have an opportunity to do the same.

Important Features

What are some other important features of the OddsMatrix service?

1. Accessibility

There are other providers with access to more sports, but OddsMatrix still have over 50 sports and 14,000 markets in a given month. In total, players can bet across 250 markets, so there’s something for most people to enjoy. Brands under the OddsMatrix name include EveryBet, SuperLenny, and Buck and Butler.

As we’ve seen throughout, OddsMatrix focus on the customers and they allow the clients to do the same. When working with OddsMatrix, there’s no need to worry about data feeds, traders, or anything of this nature. Instead, they focus on the customer experience and make the website perfect for all visitors.

In our experience, we’ve seen OddsMatrix cater to many different audiences and this includes offering various languages. In fact, the company has been known to help with new languages on request. If a new betting website wants a language not currently available, there’s nothing wrong with reaching out to OddsMatrix anyway because they’re normally willing to adapt. There are multilingual capabilities, around 50 currencies, and opportunities to localise.

Every year, it seems that the company is pushing for more and more licenses. To this date, they have the UKGC license as well as permission to operate in Ireland, Denmark, and many other European countries. Since HTML5 is used for the software, it works across all browsers too.

2. Support and Security

In recent years, security has taken precedence in the whole online gambling niche – nobody wants to enter their card details with a risk of losing this information. With the introduction of GDPR and other regulations, it shows that many people are even unwilling to provide their personal information. No unwelcome users should be able to manipulate the website thanks to the risk management system used by OddsMatrix.

In short, the system has fantastic reporting features which means that all potentially harmful players are monitored and controlled accordingly. With high levels of encryption, all customer data is secured and it’s even possible to integrate existing back-office systems with the OddsMatrix platform.

Additionally, clients get a full hardware setup, and this includes a feature that alerts the operator to major problems with 24/7 monitoring. Just in case some problems aren’t solvable alone, OddsMatrix have a support line that is available around the clock.

3. User Experience

As we reach the end of our guide, we come full circle to the user experience. Users will choose between American, European, or Asian appearance, for example. All statistics and scores are updated in real-time, and this allows for accurate betting for all users. Odds change in real-time and this makes the live betting feature one of the best around.

Furthermore, the software is always modern because of the updates and new releases that OddsMatrix generate. The sportsbook works just as well on mobile as it does on desktop, and there’s even a DIY feature to add new markets individually. Ultimately, the player has everything they need for a great experience and this helps the client and OddsMatrix to succeed each time.