Betting Sites UK - Best & New Bookmakers (February 2026)

How we rank the best UK betting sites

The best UK betting sites comes down to more than just how many winnings you can land from them. That’s of course an important factor, but there are innumerable things that go into making a bettor’s playing experience an all-round positive one. When reviewing the best UK betting sites, the team at BetSelect.co.uk carry out a comprehensive and tested process, so we’re only recommending the best of the best.

How we rank the best UK betting sites

Extensive markets and events	Betting sites in the UK are only as good as the markets and events they offer. It’s not just about football and horse racing, but all the big, small, weird, and wonderful ways to bet in the modern world. That could be on Strictly Come Dancing, or the console game League of Legends. No matter what, a comprehensive book of sports and markets to bet on is crucial when we at BetSelect.co.uk are choosing the best options.
Decent incentives	Bonuses and promotions are a common way for UK bookies to entice players to start or keep playing on the site, from welcome bonuses, enhanced odds, cashback offers, free bets and more. But, not all bonuses and promos are the same, even if it at first glance they look like it. We delve into the nitty gritty to separate the wheat from the chaff. That includes going over the terms and conditions with a fine tooth comb.
Competitive odds	At BetSelect.co.uk we believe competitive odds are essential to a player’s experience, so a UK betting site needs to offer consistently enticing offers. The best UK betting sites cater to different preferences and continually review and update their odds to be among the best.
Modern site and app	A UK betting site will usually have an app as well. Apps are the most common way the population engage with services, including betting, so the app needs to have all the same ways to bet as the site, including all markets, events, features, and ways to play. Both app and website should be modern, responsive, and intuitive. We factor this into our review.
Other engagement activities	The UK betting sites that work hard to offer an holistic and engaging experience. This will of course include things like bonuses, but personalised messages, in-game interaction, message boards, and themed-events are a surefire way to enhance the experience and something we look for in our review.
Live betting and streaming	Live betting and live streaming are staples on any top tier UK betting site. The reason is that, without these two features, bettors just aren’t getting the full experience. Both allow a truly immersive way to bet, as live streaming means watching the action as it unfolds, while live betting lets players respond to that action instantaneously with live bets. Bettors can make an informed choice, enjoy their event, all within the betting site.
Customer support	Customer support is an integral component of how good a UK betting site should be viewed. We want to see industry-leading ways to support players, through 24/7 live chat (with real humans), followed by an email and toll-free telephone number. In our review, we determine how friendly, knowledgeable, and responsive the experience was and factor all of these things into our ranking.

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Our Top 10 Betting Sites Reviewed

1. bet365 - Best Site For Odds

Pros

• New UK customers can bet £10 and get £30 in free bets

• Use the mobile browser or simply download the app for a seamless experience

• Free livestreaming on football, tennis, darts, basketball, and more

• Bet boosts on upcoming games in a huge range of leagues

• Unique offers like Sub On Play On and Tennis Retirement Guarantee

Cons

• No sign of a loyalty program

Bet365 was founded in Stoke-on-Trent in 2000 and has since then accumulated more than 100 million customers across the globe. The recognizable yellow and green betting site exhibits 39 sports, some of which you won't find elsewhere, like trotting and surfing.

The most sought-after sports are football, tennis, and basketball. In terms of football promotions, you can get an early payout when your team is two goals ahead, but the real star is the Sub On Play On offer. When you bet on a certain player market, for example, next goalscorer, score with a header, or total goals, your bet will continue for whoever replaces them. Another cool promotion is the rugby Extra Time Extra Chance, which keeps unsettled bets active during extra time when they would otherwise be terminated.

Best Odds Guaranteed is available on both greyhound racing and horse racing, which are UK favourites. On top of that, you can receive a 5% boost on tote greyhound racing bets in Australia and New Zealand, plus fixed prices on certain races. There is a new promotion for horse racing place bets, which increases your payout the higher your horse finishes.

You can also enjoy match statistics on in-play bets to ensure you have caught up with the match and have all the necessary information to continue betting.

New UK customers should claim the welcome offer: bet £10 and get £30 in free bets. You can triple your initial deposit just by registering.

2. Betgoodwin - Best Site For Racing Offers

Pros

• Huge selection of ongoing promotions after you’ve made your first bets, such as free bets if beaten by a head or a nose in certain races, etc.

• In play betting and cash out options are available on many markets

• Racing livestreaming and simulated event animations are available for many events

• Friendly and helpful customer support is typically available through either live chat or email

• Good selection of twenty three different sport types as standard, as well as niche sports such as the Olympics, water polo, and more

Cons

• No eWallet support; only VISA/VISA Debit, VISA Electron, Maestro, and Mastercard deposits and withdrawals are accepted

Finding the right sportsbook isn’t always easy, and there’s a lot you ay want to consider. In line with this thought, you may well have stumbled across BetGoodWin during your search - and this could be an excellent place to try. Indeed, despite only launching in 2022, BetGoodWin has established itself as a popular choice of betting site for many people, perhaps stemming from its origins as an experienced telephone sports betting service under the name of Goodwin Racing. And, with relatively higher public reviews than many other online sportsbooks, too, BetGoodWin has firmly established itself as one of the more highly-praised online bookies.

Perhaps the main feature that many past customers praise for the site is its excellent design and easy to use look; in addition, many people also praise how quickly the brand typically processes withdrawals, with many people getting their money in less than an hour.

In addition, BetGoodWin also offers a relatively good welcome bonus of 50% of your first day’s losses credited as a free bet, up to a maximum of £25 (i.e. applied to first day losses of £50). While this isn’t as good as some sites’ welcome bonuses, given many provide free bets regardless of whether you win or lose, it’s still handy to keep in mind and might help make BetGoodWin an excellent betting destination to try.

3. BetTOM - Best New Racing Bookmaker

Pros:

- Being the newest bookie around BetTom know that they have to play catch-up and they are doing that with their new customer offers.

- £25 free bet and 50% back on first day losses is one that will have punters placing their money in relative safety to begin with, something that is sure to bring in some crowds.

Cons:

- The site looks like a Sports Direct store doing a bookmaker and is not the easiest to find your bet, if it is on there yet. The lack of an app at the moment will also put off some new punters.

ABOUT: BetTom is a newish bookmaker having launched in May 2025.

Partnered with EveryMatrix, the site has the backing to make some waves in the betting world in the coming months.

The number of sports covered is comprehensive, stretching from Football to Badminton, from Handball to Padel, if you want to bet on it, it is there.

The bet-builder market is lacking, though, in comparison to some other sites, but that is understandable considering the new nature of the site.

The live calendar option is a welcome one on the site, though, and if the horse racing section is as comprehensive as you can get.

There is no app, though, which is a negative if you want to bet on your phone in a quick and easy manner, but what the site lacks in visuals it does make up for in prices offered.

Overall Bettom is worth a visit for punters as the simplistic design on the site does make it easy to track a bet that you want to place and the price you find it for will be worth the visit.

More bets will come on there you imagine, as well as an app, as Bettom begins their quest to challenge the big boys of the betting world.

4. Coral - Best Site For Market Selection

Pros

• Coral is a leading betting site founded in 1926 and is UK-based

• Bet only £5 and get £20 in free bets

• Win up to £100 Football Super Series and £10k in the Racing Super Series

• Bag a free prize every day using the Rewards Shaker

• Bet builders that have half markets and odds boosts

Cons

• Website is uninspiring and predictable

Coral is one of the largest betting sites in Europe, having been in operation for almost an entire century. Without question, Coral has the most promotions out of any bookmaker in the UK, starting with the welcome bonus worth £20 in free bets, made up of four £5 bets that you can use on any sport. This may sound like low value, but your first deposit only needs to be £5, so you can dip your toes in the betting pool slowly. A fantastic advantage is that there are bonuses which are free to claim, such as the Rewards Grabber and the Rewards Shaker available from 9 am to 9 pm Monday to Sunday.

Whilst there is no loyalty club as such, you can join the Coral Racing Club, which is a special group and the only one like it in the UK. The free membership aims to show customers how to properly train professional racehorses.

Of the 40 sports at Coral, rowing, pool, motor bikes, and movie specials are the most unique. Football may be the most popular, especially thanks to bet builders, and racing is enjoyable because of Best Odds Guaranteed, but there is an array of betting markets for every sport.

A feature to mention is the Coral Connect, which is a shop locator that finds the closest Coral to you. This is a benefit that not many bookmakers have that are based exclusively online.

5. Parimatch - Best Betting Site in the UK

Pros:

• Website is easy to nagivate and mobile app is available on iOS and Android

• Fantastic bonuses for football, horse race and e-sports betting

• Live betting has a great variety of markets

• Innovative Scoreline Selection promotion is free to play

Cons:

• Limited contact methods (no telephone line as of yet)

Parimatch is a UK betting site that we believe should have more traction. From a plethora of welcome bonuses to unique sports betting promotions, the platform shows how easy it can be to bet online.

Perhaps the main reason why Parimatch is superior is due to the welcome bonus. You can choose from the following:

• Bet ₤10 on any sports and get ₤20 in free bets

• Bet ₤5 on the Premier League and get ₤30 in free bets

• Bet ₤15 on e-sports and get ₤40 in free bets

• Bet ₤10 on horse racing and get ₤30 in free bets

Therefore, there is a new customer bonus tailored to all interests, which is a level of inclusivity we haven't seen before. Furthermore, if you are an avid horse racing fan, you can get money back on any UK and Irish races if your horse doesn't run.

The free to play offer, known as the Scoreline Selector, is another interesting feature exclusive to Parimatch. When you correctly predict the score for four Premier League games, you can win up to ₤70 in free bets. What's more, you have 15 minutes to change your prediction before the match starts, which is helpful when there is a change in the line-up or a shocking last-minute injury.

One thing that we believe Parimatch can work on is their contacting methods. To reach them you can live chat, email, or message on Facebook or X.

6. TalkSport Bet - Best Site For Niche Sports

Pros

• Unique choice of two different welcome offers: either get triple returns on your first bet if it wins OR get a free £5 lucky dip bet after making your first £5 lucky dip bet with the site

• Daily racing bet boosts are available, allowing racing lovers the chance to increase their odds

• Regular offers after you’ve used the welcome offer providing free bets on different sports

• Good selection of 30 different sports markets as well as a range of entertainment bets (e.g., the Oscars, Eurovision, BBC Sports Personality of the Year, Dancing on Ice winner, etc)

• Several different contact methods are available for those needing help with their bets including live chat, email, and social media (Facebook, and X)

• Withdrawals can be processed in as little as 40 minutes, although around 24 hours is generally advised

• Low minimum deposit and withdrawal limits of £5

Cons

• Total value of the £5 free bet welcome offer is limited and there is no guarantee you’ll get any bonuses if your first bet loses on the tripled winnings offer

• Limited number of deposit and withdrawal options, including VISA, VISA Electron, Mastercard, Maestro, ApplePay, and bank transfer

Owned by TalkSPORT, the well-known sports radio station, TalkSPORT Bet was launched in 2022, making them one of the newest online betting sites in the field. Despite this, the brand has very quickly established itself as a popular choice for online betting, making them a great option to consider if you have been looking for somewhere new to bet.

One of the more refreshing features of TalkSport Bet has to be its unique offer of two different sports welcome bonuses, which is very rarely seen in the online betting world. Indeed, while it’s not uncommon for bookies with a separate casino to also offer a separate casino welcome bonus - with bettors choosing one or the other - TalkSport Bet offers a choice of two sports offers. You’ll only be able to claim one of these - either a free £5 lucky dip bet after your first £5 lucky dip bet or tripled returns as free bets on your first bet - but they’re definitely welcome. Needless to say, if your first bet is lucky, that can be incredibly rewarding!

Given this, you may want to consider TalkSport Bet if you’ve been looking for a new way to bet on your favourite sports. Just keep in mind that there aren’t as many deposit methods, so you’ll need to ensure you’ve got a debit card to hand.

7. BetWright - Best New Bookmaker

Pros:

• Offers in-play betting and cash out options on many markets

• Daily odds boosts are available on numerous markets

• Relatively generous selection of 24 different sports betting markets, including horse racing, football, baseball, basketball, boxing, cricket, cyclin, Gaelic sports, golf, greyhound racing, hockey, rugby, snooker, tennis, volleyball, and more

Cons:

• Livestreaming is not supported on the site for all markets

• Replies to live chat and email can be slow

• Only Visa, Mastercard, and Maestro payments are accepted

• No current welcome offer available for new customers

Launched in 2024 as a newcomer to the betting world, BetWright has quickly established itself as a relatively well-trusted online bookmaker, making it a potentially good option to think about for your own sports betting goals. However, there are several important considerations to think about before you make this choice.

One of the first things you’ll likely notice when signing up for a new account with BetWright is that - unlike the majority of UK bookies - they don’t actually offer a welcome offer. This is relatively unusual, since most bookmakers give new members a welcome bonus, such as free bets or deposit boosts. Given this thought, when signing up for BetWright, make sure you keep this in mind as part of your decision.

With that being said, though, they do offer a relatively good selection of ongoing promotions, including regular free bet offers based on the amount you stake. Similarly, they also provide regular odds boosts on several markets. As such, this could be worth considering if you’re looking to make the most of your stakes with BetWright and get a little more for your money.

8. Fitzdares - Best Site For Higher Stakes

Pros:

• Massive range of horse racing markets
• Good range of promos

Cons:

• Minimal payment types accepted

Fitzdares has long been a top horse racing betting service. As they have brought their service online, they also cover a large range of different sports markets too. Are they going to be the best place to bet for you?

As you would expect, they do have a massive range of horse racing markets available to you. As well as covering all UK and Irish horse racing, they also have markets in many different events across the world. That’s not all they have though, as they cover almost 30 different sports so whatever you are looking for, you are very likely to find markets here in it.

The site really excels when it comes to promos too. That starts with their welcome offer, which gives you up to £50 in free bets when you make your deposit and your first bet here on the site. Once you are a member, there are lots of regular deals that you can take advantage of. As you would expect, a lot of these cover horse racing, but there are lots of other deals that you can enjoy too.

If there is one issue we have with the site, it’s in the payment types that the site accepts. Right now, you are only able to use debit cards such as Visa, MasterCard, and Maestro. We would like them to start accepting eWallets such as PayPal and Apple Pay, to make things easier for those signing up.

Out of all the betting sites on the market though, Fitzdares has a lot to offer you. While of course they have excellent horse racing markets, you’ll want to take a look as they cover so many different sports. Try their welcome offer and see what they have available for you.

9. Betano - Best For UK Markets

Pros

• Great Promotions (5) & Odds
• Good coverage of UK and Irish Racing
• Live chat

Cons

• Similar design to BetVictor, same may feel like a copy

Betano is a sports betting company that was founded in 2017, which only recently launched an online sportsbook for UK customers in 2024. Betano is the official partner of Premier League team Aston Villa, and therefore it makes sense why football is so popular on the site. Bet builder boosts are just one of the advantages, meaning that you can select automated bets that have enhanced odds and place the wager in one click. The lucky dip feature also lets you spin the wheel to get a randomized football bet. Furthermore, there is an early payout when your team is two goals ahead.

Currently, there are four welcome offers. When you bet ₤10 on any darts market, you will get ₤30 in free bets (two ₤10 free bets and a ₤10 casino bonus). Otherwise, you can bet ₤10 on horse racing and get ₤30 in free bets (three ₤10 free bets and 50 free spins for Big Bass Return to the Races). There are two football offers for new customers, both are bet ₤10 and get ₤30. However, one package is three ₤10 free bets, and the other package is two ₤10 free bets, one ₤5 free bet, and a ₤5 slots bonus.

In total, there are 30 sports to bet on, but what makes Betano special is the well-designed mobile app.

10. HollywoodBets - Best Site For Racing

Pros:

• Good value odds
• Great promos for horse racing fans

Cons:

• Less than optimal site designed

With so many betting sites available right now, HollywoodBets will need to be something special to get you on board. What makes them the betting site that you should choose?

Firstly, you will find that their odds offer some of the best value around right now. That’s true even when you compare them to some of the biggest names in online betting. The odds also very consistent, so you can make this site your betting home and always get the best value on the bets you make. That’s something that many would be members will be glad to see.

If you are a horse racing fan, you’ll especially want to check out their horse racing promos here. There are lots of different promos you’ll get on your bets, such as getting money back as a free bet if your horse is second place to the SP favourite, as well as getting £5 back as a free bet if you place a boosted double bet and only one selection wins. With so many bonuses, you will get lots out of those bets here.

When it comes to navigating the site, it is a little bit confusing and the looks are quite garish, so it will take some time to get used to it. You will also find that they do not have a mobile app, but you are able to use them mobile browser sites which is well optimized.

If you are a horse racing fan, or just want to have a lot of choice where it comes to good value odds, then HollywoodBets is going to be for you. You can sign up right now and see what they have to offer you.

Best New Betting Sites in UK for 2026

1. Swifty Sports

Pros

• Bet £10 on any sport and get £20 back in free bets

• Best odds guaranteed on all races including those with price boosts after 10am

• Football bet builders on UK, European, South American, and Asian competitions

• Download Swifty Sports on Apple and Android

Cons

• No additional free bet offers

Swifty Sports is an underrated sportsbook licensed by the UK Gambling Commission under account number 58957. It works with GamCare to protect customers against irresponsible betting and has a seamless live chat feature, ready to help users at any time.

The welcome offer is only available for new UK customers, but it isn't as in-your-face as other betting sites so make sure to be aware of it and use it. Make a minimum deposit of £10 at minimum odds of 1/1 and get £20 back, which should be used up in seven days before it disappears. The free bet can be wagered on any sport.

Although the sports promotions are clearly lacking, this means that the existing ones should be taken advantage of. Horse racing has Best Odds Guaranteed on races including the bets with an extra places promotion, and you can choose from events from Newcastle to Naples.

The bet builder integration that Swifty Sports has only works on football. Betting markets such as draw no bet, total cards under/ over, totals corners under/over, full time result, double chance, players to be set off, and goal scorers can be incorporated into one wager on one match.

In-play betting is offered on tennis, cricket, basketball, volleyball, table tennis, Rugby Union, ice hockey, football, golf, and handball. All markets are impressive, not just football. Notifications can be set up by clicking the bell, but downloading the Swifty Sports mobile app is the way to go when you want to be kept in the loop.

2. Bet Vickers

Bet Vickers, or simply, Vickers, as they’re also known, are one of the UK’s most popular online bookmakers, particularly amongst horse racing fans.

Pros:

• Hugely impressive array of horse racing options
• Bonus offers and odds boosts
• Cash out
• Acca insurance
• Live casinos
• In-play betting
• Fantastic customer service
• Mobile app

Cons:

• Limited payment options compared with some other online bookmakers

Bet Vickers is Vickers’ latest sportsbook offering. The company, which was originally founded in 1986, finally got with the times in 2020 and went online. Since then, they’ve been turning a lot of heads for all of the right reasons.

While Bet Vickers allow customers to bet on a huge selection of sports, games, and activities, they’re really impressed punters with their exceptional horse racing options, including Money Back and Extra Placing. Placing a bet on the horses with Vickers couldn’t be easier. Both the desktop site and the app are very user-friendly and have a simple, old school charm to them. Put simply, if you enjoy betting on the gee-gees, Bet Vickers does not disappoint.

Of course, along with horseracing there’s a wide range of other sports to bet on. There’s football, including the English leagues, Spanish, German, French, European, Italian, and even African leagues, along with all major tournaments. There’s Aussie rules football, American football, darts, cricket, boxing, basketball, baseball, handball, volleyball, and plenty more on top.

If sports betting isn’t your thing, or if you just want a change of scenery, Bet Vickers also offer a fully stocked online casino, including plenty of live casino games. There’re slots, baccarat, roulette, Blackjack, game shows, and an impressive array of Asian games too.

Of course, when choosing an online bookmaker, it’s always nice to find bonuses and special offers. Bet Vickers doesn’t disappoint, especially if you’re a new customer. New customers can enjoy a £20 free bet when they bet a minimum of £10. The first bet must feature one selection and have odds of 2.00 (EVENS) or greater.

As well as the above, they also offer Acca Bonuses, Weekly Wheel Drops, Daily Tournaments, 10% Casino Cashbacks every Friday, and other money back specials. Customers have been raving about the promos, offers, and bonuses that Bet Vickers provide for quite a while now, and it’s easy to understand why that is.

3. 247Bet

Pros

• UK sign-up offer is a 100% deposit match up to £50

• Download the 247Bet app on the App Store and Google Play

• Use promotions like Bore Draws, Acca Boosts, Enhanced Odds Boosts, and Early Cash-Out

• Combine many legs from one event to create your ideal Bet Builder

Cons

• The loyalty club is exclusively for 247Bet casino members playing slot games

247Bet is a new UK bookmaker that prioritizes promotions, customer support, and all-round entertainment. New UK customers can get up to £50 in free bets when they take part in the welcome promotion, with a minimum deposit of £20. The free bets can be used on any sports bet with minimum odds of 1.75 and any market excluding handicaps, draw no bet, and boosted odds.

247Bet also offers valuable promotions that you would never find on another UK sportsbook, like winning a Nintendo Switch 2 as well as an FC26 game. To enter the draw you must wager £50 on a sports bet and £50 on Big Bass games, which ends in December. However, there are more sports promotions to come in the future.

There are more than 25 sports at 247Bet, not just football. Options include tennis, horse racing, greyhound racing, cricket, basketball, darts, boxing, table tennis, baseball, rugby, motorsports, and e-sports.

Live streaming at 247Bet is possible when you go to the sports page and turn the streaming filter on. Subsequently all of the bets which can be watched for free will appear. You can place live bets on football, table tennis, e-sports, and more, which are dependent on the matches set that day.

Bonuses that you will find at 247Bet include the welcome package, refunds when a football ends in a 0-0 draw, accumulator boosts, singles price boosts, and early cash-out on a plethora of markets.

4. Hot Streak

Pros

• Bet £10 and get £20 in free bets

• Get free casino spins when sports betting

• Match and Play to get a 50% bonus up to £25

• Early payout on five sports

Cons

• No mobile app on the App Store or Apple Pay

Hot Streak is a betting site in the UK licensed by the UKGC and created by Grace Media Limited. The sportsbook can be accessed on your phone, tablet, or computer, but there is no mobile app.

New customers should use the welcome bonus which you can receive when you place a qualifying bet. Deposit £10 and place a bet with odds of 1/2 or more, then you will get £20 in free bets on any sport. They will expire after 7 days.

Another free bet you can receive is the Friday Bonus, which is awarded by 5pm when you bet £20 midweek between Tuesday and Thursday. The weekly Free Bet Club awards you £5 on Monday when you bet more than £25 the week prior. Hence, there are plenty of chances to get bonuses throughout.

Choosing Hot Streak also means that you can benefit from Early Payout on a range of sports like football, American football, basketball, ice hockey, and baseball.

The UK bookmaker has mastered promotions, but what about the sports and betting markets in place? Football, tennis, cricket, basketball, darts, and golf seem to be the most popular events. But, this doesn't mean that other sports are neglected. E-sports, floorball, lacrosse, squash, supercars, Formula 1, and Formula 2 are just some of the interesting sports that we didn't expect to see.

Live sports are another option at Hot Streak for some last-minute betting. There are many in-play markets for tennis matches and table tennis, but if you want to plan in advance you can head to the calendar and scroll as far as four days ahead. Important games like cup finals can often be seen a month before.

What Makes A Good Betting Site?

There are some features that are imperative for a betting site to have in order to be considered good and worthwhile to bet with. Which are these features?

Best Odds

The whole idea of a betting site is so that you can make extra money by predicting the outcomes of your favourite sporting events. It's not meant to be a hassle. Therefore, finding a good betting site means that they should offer you competitive odds that will boost your profits.

To understand the concept of best odds, it is important to realize that:

• Higher odds mean a greater payout if your bet wins

• Higher odds also usually mean that the event is less likely to happen

So, when comparing betting sites, the bookie with higher odds for the same event is better than the other.

This is much easier to comprehend with an example.

Let's say that you are betting on the Super Bowl, as an NFL fanatic. The Kansas City Chiefs are playing the Philadelphia Eagles, and you are considering using two different betting sites. On Betting Site A the odds for the Eagles to win are 13/2, and on Betting Site B the odds are 5/1. If you stake £20 using Site A, you will make a profit of £130, yet with Site B you will make a profit of only £100. By comparing different sites, you stand to make £30 more simply with a bit of research.

Market Selection

No matter which event you are betting on, there should be a great selection of markets to choose from, and like we said above they should have good odds. In the table below we have listed the most popular sports that punters in the UK bet on and their respective betting markets, which you should find available on every sportsbook.

Football	1x2 betting, correct score, under/ over betting (total goals in the first half, total goals in 90 minutes, total cards), draw no bet, next club manager
Horse Racing / Greyhound Racing	Win- only betting, straight and reverse forecast betting, straight and reverse tricast betting, length betting, non-runner no bet
Tennis	Match winner, set betting, correct score
Basketball	Match winner, spread betting, most valuable player (MVP)
Golf	Outright winner, top finish (5/10/20), top nationality, first round leader, winning margin, cut line betting
American Football	Match winner, under/ over betting (total points), individual player props
MMA	Match winner, round betting, method of victory (Submission, Decision, Knock- Out), fight to go the distance
Rugby	Match winner, under/ over betting (total points), first try scorer, winning margin

Contemporary betting sites also offer e-sports, which is where you must predict the outcomes on popular games like League of Legends or DOTA 2. Likewise, virtual sports are computer-generated traditional sports that you can bet on. When you see these events, this is a giveaway that the betting site adjusts to trends and has the latest, most entertaining games.

Betting Offers

There are a diverse array of betting offers available, which makes it overwhelming to decide which UK betting site to choose. First and foremost, you should be aware of the promotions and what they actually mean.

• Free bets: free bets are usually offered in the form of "Bet £X and get £Y free' but remember to read the terms and conditions such as how much the minimum deposit is, what the wagering requirements are, the expiry date, and the minimum odds of the bet

• Money back specials: some betting sites offer a percentage of your first day losses back, or your stake, as a way to encourage you to place your first bet

• No deposit bonuses: the best type of welcome bonus is the one which doesn't require you to make a deposit in order to receive a promotion

• Enhanced odds: also known as odds boosts, enhanced odds mean that you are set to receive a bigger payout if you win the bet

• Early cash out: you can choose to close your bet and get a payout before the end of the match, which is helpful when you aren't sure that things will go your way

• Acca insurance: when placing accumulator bets all selections must win for your bet to be considered successful, yet with acca insurance you can afford to lose one leg and still return your stake

To experience all of these bonuses combined, it is worthwhile looking out for betting sites with a loyalty program. Ultimately, you will regularly receive all kinds of promotions, as a pleasant result of being a returning customer.

Betting Apps

The convenience of a betting app is one of the main reasons why betting has skyrocketed. There are an array of advantages of downloading a betting app on your phone, simply by logging in to the App Store or Google Play and installing it onto your phone. By doing so, you can eliminate the extra time it takes to log in to the browser each time, which makes the process more straightforward. In addition, betting apps are customizable. But what does this mean? Every punter has different preferences, interests, and so on. Hence, being able to star your favourite teams or receive notifications before unmissable games start, is essential.

As well as this, deposits and withdrawals are more seamless when using a mobile app. You can transfer from your payment platform of choice to your preferred betting site easily, and therefore more quickly.

In-Play Betting

By implementing in-play betting to your routine, you open up a new world of opportunity. Live betting is when you place wagers whilst the event is live, hence there is no pre-match betting, and the markets close moment before the end of the game. The main benefits to in-play betting include being able to adjust your bets depending on the way the match unfolds, and also experiencing a different way of betting. You can react to unpredictable changes and therefore the likelihood of winning your wager is higher.

Most UK betting sites offer in-play betting, but make sure that it is available on a multitude of sports and not just a few.

Best Bookmaker By Sport Covered

Football: Why Is Ladbrokes A Great Option?

Ladbrokes is primarily known for their football betting. Over the years they have famously sponsored Liverpool F.C., Leicester City F.C., and Burnley F.C., proving how solid their connection to the sport is, which goes beyond betting.

As soon as you launch Ladbrokes, you can see the 'Highlights' section which shows live featured matches that all registered viewers can watch. This live streaming feature is a major advantage because you can follow your bets alongside the stream. Punters can choose from a variety of competitions such as La Liga, Serie A, Ligue 1, Primeira Liga, Premier League, League One, League Two, Champions League, and several more.

When it comes to football betting markets, no one does it better than Ladbrokes. The most popular markets are match results, both teams to score (BTTS), over/ under betting for total goals, and the 1st half result. There is also a unique promotions called the 2Up & Win, which means that if your team is winning by two goals at any point during the first 90 minutes, your bet will automatically be considered successful and you can receive your payout! Additionally, if the match ends up in a tie, the Draw No Bet policy applies and your stake will be refunded to you.

Ladbrokes also offer lucrative, special promotions for football fans. An example of the seasonal promotions that Ladbrokes offer include free tickets to see particular football teams if you bet more than £1 on any football match. Likewise, you can apply enhanced odds on your football bet builders using the Bet Builder Boosts feature. Lastly, Acca bet can be insured by not only one, but two legs. Overall, football betting is made both simple and profitable at Ladbrokes.

Horse Racing: Why Is BOYLE Sports A Great Option?

BOYLE Sports is a famous betting site in the UK, which was established in Ireland. Which is the one sport that Ireland is best known for? Horse racing, of course, so it makes sense that BOYLE Sports would be our number one choice for betting on the races.

Something that we really like about BOYLE Sports is that there is live streaming available on a multitude of horse races around the world. This makes it easier for punters to keep track of events. Furthermore, you can even monitor virtual races which are generated and bet on them. These can also be live streamed.

BOYLE Sports offers all kinds of horse race betting. Ante-post betting is available on races like Cheltenham, National Hunts, and also international races like the prestigious Kentucky Derby and the Dubai World Cup.

The main promotion at BOYLE Sports for horse racing is price boosts; there are different enhanced odds every day to keep an eye out for. Additionally, there is an exclusive bet builder promotions, where if you place a bet on multiples worth over £10 more than 4 out of 7 days in a week, you can receive free bets! This includes a £10 free bet for Cheltenham, and over £20 in free bets for races the following week. Lastly, if you are curious about the Extra Places promotion, you can check which races are eligible by clicking 'Racing' and scrolling to the relevant sub section.

Unique to BOYLE Sports, you can also invent a bet. For example, you can bet that all 28 races will be won by a head or more, or Willie Mullins to train more than 8 winners. This makes the experience more exciting that the regular win-only types of wager.

Golf: Why Is Bet365 A Great Option?

There are so many distinguished golfing tournaments: The Ryder Cup, The Solheim Cup, The Presidents Cup, Open Championship, US Open, PGA Championship, US Masters, and several more eminent competitions. Bet365 covers all of these golfing events and even offers free live streaming to make sure that you don't miss out on all of the fun, which also eliminates the stress of having to find a streaming platform.

Bet365 has a rich selection of golf betting markets, which allows punters to experiment with different types of betting they may not have the oppurtunity to using other UK betting sites. The main betting market is of course the outright winner of the tournament, and Bet365 has competitive odds which are unmatched. You can also bet on the match winner of a certain game, lead golfer after the first hole, or which athlete will take the lead first. Other notable markets include naming the finalists, top finishes (top 5/ 10/ 20), each-way betting including a place bet and a win bet, and which team will lift the trophy in the Ryder Cup (Europe or the USA).

There are both singles and multiples bet boosts at Bet365. Whether you are interested in a simple wager like the outright winner, or want to try your luck in a boosted treble with three selections, you will encounter enhanced odds on a range of bets. Our favourite golf promotion, however, is the Each-Way Extra. Punters can either add or take away places when pre-match betting, which will affect the odds of your bet. Some tournaments have up to 12 extra places! This means that you have the flexibility to decide on the number of places to add to your bet, depending on how confident you are that your chosen golfer will perform well.

Other Sports: Why Is NetBet Great For Niche Sports?

NetBet is a solid choice for punters who are bored of the usual array of sporting events offered by UK bookmakers. There are a grand total of 38 sports available on their platform, which is incredibly impressive compared to the average betting site. As a result, you can browse through both popular and niche sports on the same website, which is a huge advantage.

At NetBet, you can find over 600 football events, 150 tennis tournaments, and 120 horse races. However, you can also browse through less common sports like 3x3 basketball, handball, bandy, Nascar, futsal, and floorball. In fact, we had never stumbled across some of these sports on other betting sites ever before. Additionally, NetBet has a large assortment of e-sports markets, which is a good indicator that the site is contemporary and offers an overflowing sportsbook. You can choose from Counter- Strike GO, Valorant, League of Legends, Dota 2, and Call of Duty, as well as other live e-sports that vary on the daily.

Another important quality that NetBet has is an abundance of promotions. For example, the Wheel of Sportune let's punters spin the wheel and randomly win prizes of different values each day. If you have bet £5 or more in the last four days, you can win up to £20 in free bets, which can be used on all sports. They may be pre-match, in-play, or bet builders. This is a great way to experiment with niche sports that you may not have heard of before, granting you the opportunity to bet on new events and keep the profits! Also, using the pioneering Bet AI feature, NetBet can guide you in creating a more successful bet, and offer invaluable tips.

Why Choose A New Betting Site

With so many new betting sites arising all over the UK, why choose an up-and-coming platform versus a tried-and-true established site? In order to be truly unbiased, we will delve into both the pros and cons of using a new betting site.

Pros:

• New Technology and Sophisticated Layout

New betting sites have one huge advantage over older betting sites and that is the use of new technology. For example, Bet Assistant is an innovative feature that is starting to pop up in new sites, whereby the platform uses AI to answer a wide range of questions given by the customer. From queries about odds, to account problems, safer gambling inquiries or general fixture information, you can ask Bet Assistant pretty much anything.

Furthermore, new betting sites usually have a sleek platform with a more pleasing design. On the other hand, existing betting sites have already established a brand look and it would be confusing to change from their original layout.

• Niche Markets

Another potential advantage of a new betting site is that they often cover niche markets that aren't offered by traditional bookmakers. For example, e-sports are relatively new and not many established bookies have quite mastered the full extent of e-sport events and betting markets.

With this being said, a new bookmaker may not have a huge sportsbook yet.

• Better Bonuses

As new betting sites have something to prove, they often offer better bonuses than established betting sites in order to gain new customers. This is a great incentive because you can trial the bookie and claim your free bets, without having to worry about spending lots of money.

Popular bonuses include free bets (bet £10 and get £50 in free bets) and money back specials (get 50% back on your first day losses up to £200).

• Modern Payment Methods

To be considered a big betting site you must accommodate to all types of customers, which subsequently means that there should be several payment methods available. Aside from the usual payment options like Visa and Mastercard, e-wallets should also be compatible. This includes Neteller, Skrill, PayPal, Apple Pay and more. Also, there should be no hidden fees and transfers must be fast.

Cons:

• Cannot Rely On Reputation

Established betting sites can always rely on one thing to help them thrive: a good reputation. Some bookies have been around since the 1800s, and unfortunately new betting sites simply can't surmount this.

When registering with a new site, always make sure that the company has a valid license to be operating, which is issued by the UK Gambling Board (UKGB). This ensures your safety.

• Underdeveloped Customer Support

You are more likely to encounter problems with a new betting site, because some elements just aren't ironed out yet. When a bookie first launches, they may not have a large team to promptly respond to all complaints or queries, and this means that you may be waiting slightly longer than usual for a response. Additionally, they may not have the resources yet to offer a plethora of communication methods like telephone, email, live chat, and social media. However, all betting sites have a trained team that can help you with a broad range of issues.

Popular Bookmaker Payment Methods

All payment methods offered by bookmakers should be secure, fast, and harbour no hidden fees. There are a few options that are largely available, which you will find below.

PayPal

PayPal is a great option for punters because it is free of charge and fast. PayPal is an e-wallet that is offered by most bookmakers; just make sure that you can claim the welcome bonus with it. Usually, it takes around 3-5 business days to transfer money from your betting site account to your PayPal balance, and deposits into your account should be instant.

Visa Debit

A traditional option that all betting sites offer is Visa. This is the most basic form of payment, which punters opt for because you can redeem the welcome bonus with it. Deposits using Visa are within minutes, and withdrawals can take up to 5 days.

Mastercard Debit

Mastercard is another method under debit cards that punters can use to fund their betting site account. Similarly to Visa, deposits are instant and withdrawals can take up to 5 days.

Neteller

Neteller is arguably the most popular e-wallet thanks to its great reputation and free money transfers. There is also a VIP program where you can benefit from a personalized manager, and exclusive events. Neteller is best known for its ultra fast processing times, including instant deposits and withdrawals up to 3 days (but usually up to a few hours).

Skrill

Skrill is a large digital payment platform which allows you to access your balance 24/7. The company guarantees security and is a fantastic way to manage your finances in regards to betting. Transfers take virtually no time to process, ranging from instantly to 2 business days.