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Bet £10 Get £40 Bet
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New UK customers. Place a £10 real money bet at min. 2.0 odds within 5 days of deposit. Get 4 x £10 Free Bets: 1 Single, 2 Accas & 1 Bet Builder (min. 3 selections each). Excludes cashout, E/W, Multis, Ineligible Markets & Odds Boosts. Credited after bet settlement. 7-day expiry. T&Cs apply. 18+ | GambleAware | T&C apply |
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Bet £20 Get £10 in Free Bets on Star Sports!
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18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org | T&C apply |
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Get up to £40 in Football Free Bets
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18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly. T&C apply |
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Bet £10 Get £15
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1x£5 Sports Bet, 1x£5 Acca and 1x£5 Sub-Cover. Full T&Cs Apply. | T&C apply |
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Get £10 Weekly Free Bets
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Punters can receive up to £10 in free bets per week with the loyalty bonus. Place 5 x £5+ bets for a £5 Free bet. Place 10 x £5+ bets and receive a further £5 free bet. | T&C apply |
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Bet £10 Get £20
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18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply. | T&C apply |
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50 cash spins extra with your first deposit!
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New players only | Deposit & wager at least £10 to get free spins | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.20 per spin | Free Spins expire in 48 hours | | T&C apply |
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100 Cash Spins on Wanted Dead or a Wild with your first deposit
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New players only | Deposit & wager at least £10 to get free spins | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.10 per spin | Free Spins expire in 48 hours | T&C apply |
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10% Cashback
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New players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply | T&C apply |
Many years ago, when a new bookmaker launched, you could be sure that they did everything from scratch. These days, new bookmakers have the luxury of calling on experienced third-party betting platforms. Not only does this save time, but it also saves money and allows for more competition in the market. With a foundation, new sports betting services from here decide how much they want to do alone.
If you wanted to start your own betting company now, it would be much cheaper than having the same dream 20 years ago. You wouldn’t need as many developers and clever designers because a certain amount is already done, and start-up costs are much lower as a result. In recent years, several newer betting companies have been able to go from nearly nothing to established and reliable brand names, and this is one of the reasons why. As well as start-ups, we’ve seen sportsbooks from independent bookies and even casino brands who wanted to explore new markets.
However, this doesn’t mean that every sports betting platform is exactly the same. For one thing, the management structure changes from one platform to the next.
- Independent Sites – With this type, they might use odds and a couple of other features from a third party.
- White Labels – On the other hand, white labels are where the company only controls the branding. Meanwhile, the betting platform does everything else.
Over the years, the number of betting platforms has grown. Names you might recognize include ProgressPlay, Independent, Gaming Synergies, BetConstruct, OddsMatrix, and SB Tech. Whenever you play on a new sportsbook, you can almost guarantee that they use the services of one of these betting platforms. Why? Because they’re easy to use and it saves resources during the development phase.