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| RANK | betting site | Rating | Max Bonus | Key Features | Welcome Bonus | Play or Sign Up | |
|---|---|---|---|---|---|---|---|
| 1 |
Parimatch
|
Expert Review |
Max Bonus
£30 |
Key Features
|
Bet £10 Get £30 in Free Bets |
Claim Offer Review |
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. T&Cs apply. GambleAware.org | Please gamble responsibly | T&C apply |
| 2 |
Kwiff
|
Expert Review |
Max Bonus
£30 |
Key Features
|
Bet £10 Get £30 Bet |
Claim Offer Review |
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet £10. Awarded as a £30 Surprise Bet. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. begambleaware.org. | T&C apply |
| 3 |
Star Sports
|
Expert Review |
Max Bonus
£25 |
Key Features
|
Bet £50 to get £25 in Free Bets on Star Sports! |
Claim Offer Review |
Bet £50 to Get a £25 Free Bet. Offer available to new customers only signing up with Promo Code BET50GET25 only. Full T&C's apply. 18+. Gambleaware.org | T&C apply |
| 4 |
talkSPORT BET
|
Expert Review |
Max Bonus
£40 |
Key Features
|
Get up to £40 in Football Free Bets |
Claim Offer Review |
18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly. T&C apply |
| 5 |
BetGoodwin
|
Expert Review |
Max Bonus
£25 |
Key Features
|
Get up to £25 Back as a Free Bet |
Claim Offer Review |
min. 3 bets of £10, odds 2.0+ on first day. First day losses = all losing stakes less all returns. Day finishes 23:59. 7 day expiry. Non-withdrawable, no cash out. | T&C apply |
| 6 |
Vegasland Sports
|
Expert Review |
Max Bonus
£10 |
Key Features
|
Bet £10 Get £10 |
Claim Offer Review |
New customers only. Max Bet token amount £10. Min Deposit and wagering on sport to activate the Bet token is £10 at min odds of 2.00 (1/1). Full terms apply. 18+ begambleaware. | T&C apply |
| 7 |
HollywoodBets
|
Expert Review |
Max Bonus
£10 |
Key Features
|
Get £10 Weekly Free Bets |
Claim Offer Review |
Punters can receive up to £10 in free bets per week with the loyalty bonus. Place 5 x £5+ bets for a £5 Free bet. Place 10 x £5+ bets and receive a further £5 free bet. | T&C apply |
| 8 |
The Pools
|
Expert Review |
Max Bonus
£0 |
Key Features
|
Great Selection of UK Racing |
Claim Offer Review |
18+, UK only. Full T&C's apply. | T&C apply |
| 9 |
Lottoland Sports
|
Expert Review |
Max Bonus
£5 |
Key Features
|
£5 Stake as Free Bet |
Claim Offer Review |
If your first bet doesn’t win, you’ll get your stake back (up to £5) as a Free Bet within 72 hours! | 18+ | T&C's apply | T&C apply |
| 10 |
Pub Sports
|
Expert Review |
Max Bonus
£100 |
Key Features
|
100% up to £100 Casino Bonus |
Claim Offer Review |
Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | | T&C apply |
| 11 |
Hyper Sports
|
Expert Review |
Max Bonus
£100 |
Key Features
|
£100 Bonus for Casino |
Claim Offer Review |
New players only 18+, www.begambleaware.org Terms apply, please gamble responsibly #Ad New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Skrill or Neteller excluded. | T&C apply |
| 12 |
Gentleman Jim
|
Expert Review |
Max Bonus
£0 |
Key Features
|
Get excellent odds on horse racing |
Claim Offer Review |
T&Cs apply. BeGambleAware.org. 18+ | T&C apply |
| 13 |
All British Casino Sports
|
Expert Review |
Max Bonus
£0 |
Key Features
|
10% Cashback |
Claim Offer Review |
New players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply | T&C apply |
Many years ago, when a new bookmaker launched, you could be sure that they did everything from scratch. These days, new bookmakers have the luxury of calling on experienced third-party betting platforms. Not only does this save time, but it also saves money and allows for more competition in the market. With a foundation, new sports betting services from here decide how much they want to do alone.
If you wanted to start your own betting company now, it would be much cheaper than having the same dream 20 years ago. You wouldn’t need as many developers and clever designers because a certain amount is already done, and start-up costs are much lower as a result. In recent years, several newer betting companies have been able to go from nearly nothing to established and reliable brand names, and this is one of the reasons why. As well as start-ups, we’ve seen sportsbooks from independent bookies and even casino brands who wanted to explore new markets.
However, this doesn’t mean that every sports betting platform is exactly the same. For one thing, the management structure changes from one platform to the next.
- Independent Sites – With this type, they might use odds and a couple of other features from a third party.
- White Labels – On the other hand, white labels are where the company only controls the branding. Meanwhile, the betting platform does everything else.
Over the years, the number of betting platforms has grown. Names you might recognize include ProgressPlay, Independent, Gaming Synergies, BetConstruct, OddsMatrix, and SB Tech. Whenever you play on a new sportsbook, you can almost guarantee that they use the services of one of these betting platforms. Why? Because they’re easy to use and it saves resources during the development phase.