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Bet £10 Get £20 in Free Bets
Valid Today
18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly | T&C apply |
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Bet £10 Get £10 Bet
Valid Today
New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. | T&C apply |
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Bet £20 Get £10 in Free Bets on Star Sports!
Valid Today
18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org | T&C apply |
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Get up to £40 in Football Free Bets
Valid Today
18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly. T&C apply |
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Bet £10 Get £10
Valid Today
Min qualifying stake at £10 at odds of 6/4+ excludes Horse and Greyhound racing. Min 4 legs at odds of 1/2 for £10 free acca. 18+. T&Cs apply. | T&C apply |
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Get £10 Weekly Free Bets
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Punters can receive up to £10 in free bets per week with the loyalty bonus. Place 5 x £5+ bets for a £5 Free bet. Place 10 x £5+ bets and receive a further £5 free bet. | T&C apply |
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Bet £10 Get £20
Valid Today
18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply. | T&C apply |
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Bet £10 Get £10
Valid Today
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Only deposits via debit cards will qualify. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/25 at 23:59 GMT. Full T&Cs Apply. | T&C apply |
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50 cash spins extra with your first deposit!
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New players only | Deposit & wager at least £10 to get free spins | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.20 per spin | Free Spins expire in 48 hours | | T&C apply |
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100 Cash Spins on Wanted Dead or a Wild with your first deposit
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New players only | Deposit & wager at least £10 to get free spins | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.10 per spin | Free Spins expire in 48 hours | T&C apply |
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Bet £20 Get £10
Valid Today
18+. New UK customers only. Promo code: JIMB20G10 Min £20 acca (3+ legs) on sports at 2.0+ odds per leg. Selections from different events. Qualifying bet within 7 days of registration. Get £10 Free Bet (stake not returned) + 50 Free Spins (£0.10) | T&C apply |
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10% Cashback
Valid Today
New players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply | T&C apply |
Many years ago, when a new bookmaker launched, you could be sure that they did everything from scratch. These days, new bookmakers have the luxury of calling on experienced third-party betting platforms. Not only does this save time, but it also saves money and allows for more competition in the market. With a foundation, new sports betting services from here decide how much they want to do alone.
If you wanted to start your own betting company now, it would be much cheaper than having the same dream 20 years ago. You wouldn’t need as many developers and clever designers because a certain amount is already done, and start-up costs are much lower as a result. In recent years, several newer betting companies have been able to go from nearly nothing to established and reliable brand names, and this is one of the reasons why. As well as start-ups, we’ve seen sportsbooks from independent bookies and even casino brands who wanted to explore new markets.
However, this doesn’t mean that every sports betting platform is exactly the same. For one thing, the management structure changes from one platform to the next.
- Independent Sites – With this type, they might use odds and a couple of other features from a third party.
- White Labels – On the other hand, white labels are where the company only controls the branding. Meanwhile, the betting platform does everything else.
Over the years, the number of betting platforms has grown. Names you might recognize include ProgressPlay, Independent, Gaming Synergies, BetConstruct, OddsMatrix, and SB Tech. Whenever you play on a new sportsbook, you can almost guarantee that they use the services of one of these betting platforms. Why? Because they’re easy to use and it saves resources during the development phase.