Up to £25 Free Bet - 50% Back on Losses

4.3/5

CLAIM OFFER

Terms & conditions apply >

New customers registering with Ken Howells after 18 October 2025 (18+) can claim 50% cashback on first-day sports betting losses (up to £25 free bet) by entering code CASHBACK in ‘My Bonuses’ — must be entered or no credit. Qualify with: min £10 first-day net losses, at least 3 separate £10+ bets on different events at odds ≥2.0. First day starts on first deposit; losses = settled stakes minus returns before 23:59. Free bet credited within 24h, must be used in full within 7 days (stake deducted from returns), non-withdrawable, max winnings uplift £250. Sports bets only (excludes casino). | T&C apply

Pros

• £25 cashback as a free bet on your first day

• Watch horse racing and greyhound racing for free

• Best odds guaranteed, double result, and sub on carry on bonuses

• Top sports include football, tennis, basketball, and racing

• Ken Howells Bet Tracker mobile app on iOS and Android

Cons

• Website is bland and lackluster

Ken Howells is one of the last remaining family-owned betting sites in the UK, founded in 1963. It is currently a third-generation bookmaker that runs with the purpose of preserving the traditional aspects of betting. Ken Howells is a secure betting site that you can count on, evidenced by its long and successful history in the sports betting world. We have evaluated the platform to deliver you a transparent review complete with detailed observations.

UK Free Bet Offer

The Ken Howells UK welcome offer is up to £25 as a free bet, not to be confused with the casino welcome bonus which is also displayed next to it on the website.

50% of your first day losses will be refunded back to you as a free bet, as long as you place a qualifying first bet with the following terms and conditions:

• Minimum losses of £10 on the first day

• Minimum of three bets at events 2.0 worth at least £10 each

• The first day losses are counted up until 23:59 on the same day

• The maximum winnings from the free bet are £250 and will be awarded within 24 hours

Although there are many rules to follow and you should read the terms and conditions carefully, a £25 free bet is on the generous side when it comes to sign-up bonuses.

Sports Markets Covered

Ken Howells has just over 30 sports available; however, the most popular are racing, football, tennis, and basketball.

Horse Racing

Horse racing in the United Kingdom and Ireland is the most common because there are many promotions such as Best Odds Guaranteed on races after 10am. You can also bet on races in France, Italy, Japan, Mexico, Malaysia, New Zealand, Korea, and The United States. There is also futures betting on the Dubai World Cup, Prix de l'Arc de Triomphe, Champion Hurdle, National Hunt Handicap Chase, Kentucky Oaks, and Grand National.

Football

Football betting at Ken Howells consists of live matches, matches tomorrow, and upcoming matches. There are hundreds of betting markets, for example more than 220 bet builder markets and over 50 handicaps. If you can't decide or don't have the time to, you can select a featured bet builder which is already designed, ready for you to stake on.

Tennis

Tennis betting at Ken Howells includes many outright bets on the US Open, Australian Open, French Open, and Wimbledon. These are the Grand Slam tournaments, but you can also bet on ATP, WTA, Challenger, ITF, and UTR Pro Tennis matches. The main betting markets are match winner, set winner, handicaps, and over/ under betting.

Basketball

The main basketball leagues are Euroleague, Eurocup, BNXT, and Champions League, and Baltic League. There are competitions in over 25 countries including the United Kingdom with an array of betting markets like home away, home draw away, match bet, over/ under, to go to overtime, and 71 bet builder markets.

In addition to the sports above, there is cycling, hurling, handball, snooker, Rugby League, Rugby Union, Gaelic football, futsal, e-sports, and specials.

Other Sports Promotions

The welcome bonus is impressive, but can only be used once. For the punters who sign up to Ken Howells and carry on with the purpose of becoming returning customers, there needs to be more bonuses that are permanent. The following promos are ongoing:

• Sub On Carry On

The Sub On Carry On promo applies to football bets when your player is subbed. It can be a pre-match bet or a live bet, as long as the SOCO promo is applied on the market. This includes anytime goal scorer, player to score X goals, player to be booked, player to commit X fouls, player to score or give an assist, and player to have X shots. If your player is replaced, the betting market will continue running.

• Double Result

Double Result is a horse racing promo on UK and Irish meets. You will be paid out if your horse is the first past the post, and also if it is later decided that your horse is the winner due to a modified result. It applies to singles bets, multiples bets, win-only, and each-way bets.

• Best Odds Guaranteed

All UK and Irish races have Best Odds Guaranteed after 10am, which is capped at £100 for each bet. It does not apply to international racing, ante-post bets or those placed before 10am on the day of the race. If the Starting Price (SP) is higher than the odds you took, you will be paid out whichever is higher.

• Enhanced Odds

To see which bets have enhanced odds, go to the Ken Howells "Sports" page and odds on football, cricket, tennis, and other sports will appear with their old odds and then their new prices. Generally, Ken Howells doesn't have the best variety of betting odds when compared to other UK sportsbooks, however this is also dependent on the day and which competitions are upcoming.

Payment Methods

Ken Howells offers many payment methods including debit cards (Visa, MasterCard) and e-wallets (Skrill, Neteller). Deposits are processed instantly, withdrawals with debit cards can be expected after 3 to 5 business days, and withdrawals with e-wallets are processed within 24 hours.

The minimum deposit is £10 and the minimum bet is £5, except for horse racing which is £1.

Mobile App

The Ken Howells mobile app can be installed on both iOS and Android. In fact, we prefer the mobile app, because it is more organised and seamless than the website, which has a nostalgic yet outdated design. On the app, you can place bets, benefit from the same bonuses, contact the customer support team, look through your active bets and bet history, and link your preferred payment platform. This is why the app is recommended over the website.

Why Choose Ken Howells

The bonuses and promotions aren't enough of a reason to choose Ken Howells because the solid foundation of a bookmaker depends also on the quality of the platform and its features. Ken Howells has been around longer than other betting sites and therefore has perfected its website, and even though the layout may be plain, the features are there.

• Quick Sign-Up Process

Nobody wants to spend hours figuring out how to create a bookmaker account, but everybody wants to start their betting journey quickly. At Ken Howells, you can create an account within minutes. Once you click the "Register" button you will be taken to the sign-up page, and from there you should fill out the required fields. All of the standard questions like name, address, place of residence, and confirmation of age are required. Later, you can verify your identity in order to be able to withdraw funds.

• Live Betting

The "Live Sports" tab is right next to the "Sports" homepage and is therefore impossible to miss. On there, you can find a plethora of live sports to bet on. The biggest choice of markets is, of course, football. You can place in-play bets on La Liga, Serie A, Serie B, Bundesliga, Ligue 1, Ligue 2, and many other competitions. Not to worry, as if you are slightly late to the game, the game statistics are right there in front of you. What's more, there are more than 150 bet builder markets. Other sports include cricket, tennis, basketball, darts, boxing, lacrosse, e-sports, and American football.

• Results Page and Live Calendar

Ken Howells is a bookmaker who cares about more than just betting, which is evident when you look at the website. There is a Results Page where you can look up any sport based on its location, date, or tournament. On the other hand, you can directly search for the game you are looking for. The results will then show you the players, goals, teams, handicaps, and any other data you may need, whether it's for research or simply out of curiosity. Similarly, the live calendar shows games today, tomorrow, and in the next week for all sports, in addition to the available markets.

Ken Howells Conclusion

In summary, Ken Howells is a long-standing betting site that has a rich history and therefore is an integral part of the UK betting scene. The sportsbook may be traditional, but there is a contemporary mobile app and lots of modern promos like Sub On Carry On and Double Result. Also, there is an extensive range of top competitions and respective bet builder markets. The bookmaker is compatible with debit cards, and e-wallets. To summarize, the only issue you may run into is the monotonous website, which doesn't pose a problem to the functionality of the betting, and perhaps a shortage of enhanced odds.