Capital Gains

4.2/5

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Pros

• New betting site in the UK with 21 sports

• Reach the Sapphire, Diamond, and Ruby levels for exclusive bonuses

• Unique promotions like Double Decker Acca, February Borough Bonus, and Weekly Windfall

Cons

• No welcome offer for new UK customers

• Payments limited to debit card and bank transfer

If you are an enthusiastic sports bettor based in the United Kingdom, it's only right to try out the latest London-based bookmaker. The sportsbook, which has been running for just over eight months, welcomes punters with its special rewards scheme, interesting bonuses, and useful bet builder. In our review we will discuss London.bet and finally give our honest opinions about signing up as a new customer.

Free Bet Offer For UK Punters

London.bet are off to a rocky start because at the moment, there is no welcome bonus for new customers. Even though the bookmaker was founded in 2025 and is very new compared to other sportsbooks, this is no excuse for an absent welcome bonus. Usually customers will get free bets or money back on the first day's losses, and while new betting sites offer minimal bonuses it is still an incentive to join.

The ongoing promotions at London.bet are more promising, which we will discuss later. They include a Double Decker Acca Bonus, a February Bonus, and a Weekly Windfall Bonus. In addition, when you join the Capital Gains, which in essence is a sports loyalty program, you are promised regular free bets.

The payment methods that you can use at London.bet are Visa, MasterCard, Apple Pay, and bank transfer. Transactions are generally processed right away, but withdrawals can take five working days to show up in your chosen bank account. The maximum payout for most sports is £50,000.

Sports and Betting Markets Covered

There are 21 sports offered at London.bet which is on the lower end of the spectrum. Notably, some traditional sports like table tennis, hurling, and Formula 1 were missing. E-sports are also not offered by London.bet which is surprising, as new betting sites often cover at least a few games. It is entirely possible that London.bet will add more sports in the future, as they recently listened to customers and added snooker to the list.

Football

Without a doubt, football is the best option at London.bet, because there are a variety of sports betting markets. The most popular is the goal scorer betting market, which includes first goal scorer, anytime goal scorer, and last goal scorer. So, you can choose a player who is known for scoring early on, and look through the statistics to support your bet. What's more, you can place a football bet builder on matches in the Premier League, Championship, England League Cup, League One, and League Two. There is a specials betting market, but at the time it was empty.

Horse Racing

Football and horse racing are the two top sports at London.bet, and accordingly you can find them at the top of the page. Live streaming is offered on UK, Irish, and International races ranging from Sunland Park to Southwell. Ante-post betting is available on 27 races from February to December 2026. Right now, there is no mention of best odds guaranteed or extra places promotions.

Tennis

It seems like all of the other London.bet sports are satisfactory, but there is nothing out of the ordinary about them. Tennis options include all of the Grand Slam tournaments like the US Open and Wimbledon, plus WTA events. There is no bet builder option and promotions like the early retirement guarantee are missing. Betting markets only include match winner and set betting.

Golf

Golf competitions at London.bet include the Commercial Bank Qatar Masters (outright betting), The US Open 2026, The 154th Open Championship, The Masters 2026, and the WM Phoenix Open. There were no betting markets except for the winner, but more should be added closer to the time.

Other Sports at London.bet

Which other sports would we recommend betting on? Greyhound racing, darts, snooker, and basketball all have a decent range of events, but there is nothing special about their respective betting markets. Overall, as there is a lack of promotions, sports betting isn't very exciting. With this being said, there is nothing wrong with the sports listed, and the odds are good too.

Ongoing Bonuses at London.bet

Users should rely on the ongoing bonuses at London.bet, because there is no welcome bonus or specific sports promotions. On the other hand, there are always a couple of active promotions going on, which when they are over, are then replaced with new bonuses.

• Weekly Windfall

The weekly windfall promotion is a free bet bonus every week. The free bet is up to £10 which is claimed by making a deposit. For every £10 you wager you will get £1 in bet credits. So, if the maximum you get is £10 in free bets, you would have to wager at least £100 to receive it. You have seven days to use the Weekly Windfall promotion until it starts up again the following Monday. The free bets expire after 24 hours.

• February Borough Bonus

The February Borough Bonus, as its name states, is only valid for the month of February. To score a £10 free bet you must wager on London football teams. Again, every £10 you stake will earn you £1 in free bets. The maximum is £10. However, the February Borough Bonus is only available for Sapphire, Ruby, or Diamond customers in the UK.

• Double Decker Acca

The Double Decker Acca, despite its complicated name, is simply an acca bonus where you can earn £2.50 as a free bet. Although it's far from a staggering amount, we have to appreciate the theme going on at London.bet. Opt in and place an accumulator bet with three legs or more that has a minimum stake of £10 at minimum odds of 5.00, and you will receive your free bet.

Engaging Features at London.bet

Before we wrap up this review, London.bet has a few more important features we need to mention.

• Capital Gains

Capital Gains is the most unique feature at London.bet as it is exclusive to the sportsbook. Capital Gains acts like a sports rewards program, thus allowing customers to benefit the more they bet. There are five levels, ranging from unverified to diamond.

Unverified: To be able to deposit into your account and bet you must first register your account

Basic: When your age verification is successful you can place your first deposit and start to bet

Sapphire: Completing your Know Your Customer (KYC) Check means that you are finally eligible for extra promotions and increased limits

Ruby: Uploading Source of Funds gives you custom limits and enhanced promotions

Diamond: This invite-only level awards you with an account manager and even bigger promotions

The Sapphire Level and above is when you can secure secret promotions that other users cannot.

• In-play Betting

On the London.bet platform, in-play betting is amongst the first couple of options. Immediately upon clicking it, you will see the live betting page. Common sports you will find there include football, tennis, cricket, and basketball. All things taken into consideration, this isn't the most impressive array of in-play betting coverage. Football has the most games covered, mainly across Europe, whilst other events include the International Twenty20 (cricket) and Germany BBL (basketball).

• Football Bet Builder

There are no pre-existing football bet builders at London.bet. Initially, we assumed that they aren't advertised on the platform home page, and because there is no promotional page it is hard to navigate the website. Even on the bet builder page, there are no pre-built bets. You can customise your own bet builder using match winner, match winner +1.5 goals, total goals, team to score last goal, player to score, draw no bet, handicaps, half with most goals, and total goals. Surprisingly, there are a multitude of betting markets.

London.bet Mobile App

The London.bet app claims to be an elite sports betting app that rewards you the more you play, delivers superior odds, offers a range of both global and niche competitions, and specialises in football betting. You will earn the same, regular, opt-in rewards using the app so there is no hidden advantage of installing the app, but many punters would rather have a designated app. Also, accessing the betting site across different platforms strengthens the company's name and reputation. The support team is reportedly very helpful, and the live chat feature is acclaimed.

London.bet In Closing

In conclusion, London.bet is what you would expect from a new bookmaker. The website is not as advanced as other contemporary betting sites. The Capital Gains sports loyalty program is a fresh and distinctive scheme that is easily obtained by verifying your account through a series of steps, and the themed bonuses are certainly amusing. In spite of these positives, the lack of a welcome bonus and sports coverage makes it hard to recommend London.bet to new customers. It is a good choice for football betting and other traditional sports, but not so much for modern events.