ProgressPlay – One of the Leading Betting Platforms

Now, we have sportsbook software providers that essentially loan out their platforms to companies who want to build their own betting website. At the moment, a few names are leading the way in the market and ProgressPlay is near the top. Working alongside BetConstruct, the pair work with some of the biggest names in the industry. According to some sources, the sportsbook offered by these two names includes up to 40,000 different live betting markets and services across over 20 languages.

Bet £10 get £40 Free Bets + Win 50% More on Selected Matches This Week

  • Over 270 branches across the UK and Ireland
  • Some of the best customer service in the business
  • Mobile apps available
Valid Today

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  • Massive amount of betting markets
  • No deposit or withdrawal fees
  • Top welcome bonus
Valid Today

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad | T&C apply

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  • Free Daily Odds Boost
  • Well respected brand
  • Varied promos on offer
Valid Today

18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5/€5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5/€5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply. | T&C apply

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  • Brand new betting site
  • Great horse racing markets
  • Clear and easy to use site design
Valid Today

1x£5 Sports Bet, 1x£5 Acca and 1x£5 Sub-Cover. Full T&Cs Apply. | T&C apply

QuinnBet 5
4.8/5
QuinnBet Review

EXCLUSIVE: 50% Back Up To £50

  • Excellent Coverage Of Racing Events
  • Daily And Weekly Acca And Reward Offers
  • Great Welcome Offer
Valid Today

18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £50, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org | T&C apply

247Bet 6
4.7/5
247Bet Review

Bet £20 Get £20 Free Bet

  • Ongoing sports Promotions
  • Enhanced Odds
  • Early Cash-out
Valid Today

18+. New Players Only. Min deposit £20. Offer is a £20 free bet when you bet £20 in one single transaction, on any sports at odds of 2.00 or higher. Free bet credited upon qualifying bet settlement. Free Bet can be redeemed on any sports market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org. | T&C apply

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  • Great Racing Promotions
  • Free Bet Builders
  • Acca Offers
Valid Today

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Octobet 8
4.6/5
Octobet Review

50% Back As A Free Bet Up To £50

  • Best Odds Guaranteed
  • Ongoing Promotions
  • Cashback
Valid Today

18+ New customers only. Place at least 3 settled real money bets of £10 or more at odds even (2.0) or greater. T&Cs apply. GambleAware.org #ad | T&C apply

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  • Great New Bookmaker
  • PDC Sponsor
  • Great Casino Section
Valid Today

#AD 18+ New and existing UK customers can claim £30 in Free Bets at Mr Vegas Sports by depositing £10+, entering code SPORTS, and placing £10 in qualifying sports bets at odds of Evens (2.00) or higher within 60 days of registration. The bonus is paid as 3 x £10 Free Bets, unlocked one at a time as each is used. Free Bets are stake not returned, but any winnings are withdrawable immediately with no wagering requirements. Full T&Cs apply. | T&C apply

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  • Great selection of games
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  • Great Casino Design
  • Pragmatic Play Games
  • Apple Pay
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Rightbet 14
4.5/5
Rightbet Review

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Kwiff 16
4.5/5
Kwiff Review

Bet £10 Get £40 Bet

  • Random 'supercharged' bets for members
  • Great customer service experienced
  • Top in play betting features
Valid Today

New UK customers. Place a £10 real money bet at min. 2.0 odds within 5 days of deposit. Get 4 x £10 Free Bets: 1 Single, 2 Accas & 1 Bet Builder (min. 3 selections each). Excludes cashout, E/W, Multis, Ineligible Markets & Odds Boosts. Credited after bet settlement. 7-day expiry. T&Cs apply. 18+ | GambleAware | T&C apply

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  • One of the best known bookies around
  • Toll free customer support line
  • Extensive market depth
Valid Today

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Coral 18
4.5/5
Coral Review

Bet £10 Get £30 Free bet

  • Acca Plus upto £100
  • Some of the best odds out there
  • Excellent pre match coverage
Valid Today

Join Here 18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply. | T&C apply

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  • Over 35 sports to choose from
  • Great for ongoing promotions
  • Excellent customer support
Valid Today

New customers: Deposit £10+ within 7 days and place a sports bet. Get 3 x £10 Free Bets on Bet Builders. Valid 7 days. Min odds apply. Excludes virtual sports, esports and horse racing. 18+. T&Cs apply. | T&C apply

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  • PayPal Payments
  • Drops & Wins Weekly Promotion
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  • PayPal Payments
  • Great Racing Coverage
  • Weekend Offers
Valid Today

New customers only. Min £20 bet at odds 2.00+. Bets placed as Build-A-Bet / Bet Builder do not qualify. Max reward: One £10 Free Bet and two £5 Combo Free Bets. £10 Free Bet min odds 1/1 (2.00). £5 Combo Free Bets min odds 2/1 (3.0). Free Bets expire 7 days after credit. 18+. Full T&Cs apply. | T&C apply

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  • Excellent iOS and Android Casino Apps
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BetCrown 25
4.4/5
BetCrown Review

Bet £10 Get £10

  • Acca Boosts, Early Payouts
  • Online Casino
  • PayPal payments
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Play responsibly. begambleaware.org. First deposit only. £10 min deposit/ £10 sports bet at min odds 1/1 (2.0) grants £10 free bet. 5 day expiry. T&Cs Apply #ad | T&C apply

Bet £10 Get £10

  • Great Price Boosts
  • Android and iOS Apps
  • Cashback offers
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Casimba 27
4.4/5
Casimba Review

Bet £10 Get £10

  • Acca Boost
  • Good In-Play Selection
  • Great Online Casino
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Deposit £20 and bet £10 in a single transaction on any sport at odds of 2.00 or higher. Receive a £10 free bet on settlement. Winnings paid as cash, immediately withdrawable.Terms apply. Please gamble responsibly. BeGambleAware.org | T&C apply

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  • Great Payment Methods
  • Ongoing Casino Promotions
  • Top Casino Titles
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  • Great Bookmaker from famous sports website
  • Ongoing Promotions
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18+. New customers sign up with code "BET20GET10". Deposit £20 or more and place a £20 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org | T&C apply

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  • New Bookmaker
  • Great Price Boost Offers
  • Extra Places
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18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply. | T&C apply

Hotstreak 31
4.4/5
Hotstreak Review

Bet £20 Get £60

  • Brand new betting site
  • Great Promotions (9)
  • Good coverage of UK football
Valid Today

New sportsbook customers only. Place and settle a £20+ bet at 2.00+ odds to get 4 x £10 Free Bets. Once settled, place and settle a further £10+ bet at 2.00+ odds to get 2 x £10 Free Bets. Free Bets valid on selected markets/events only. Min odds and restrictions apply. Bet Builder excluded from qualifying bets. 7 day expiry. Stake not returned. One per customer. 18+. T&Cs apply. | T&C apply

Bet £10 Get £30

  • Plenty of sports markets
  • Promos for all punters
  • Welcome offer for new members
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*New members only. £10+ bet on sports (ex. Virtuals) 1.5 min odds, settled in 1st 14 days. Free Bets: accept in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ | T&C apply

Parimatch 33
4.3/5
Parimatch Review

Bet £10 Get £20 in Free Bets

  • Lots of boosted markets
  • Excellent staff support
  • Livestreaming available
Valid Today

18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly | T&C apply

BetWright 34
4.3/5
BetWright Review

Bet £10 Get £10 Acca

  • Great £10 Acca Bonus
  • Excellent Sports and Casino Selection
  • Android and iOS Apps
Valid Today

18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org. | T&C apply

SpreadEx 35
4.3/5
SpreadEx Review

Bet £10 Get £60

  • Great Exchange Betting Site
  • Generous Free Bet Offer
  • Decent Odds
Valid Today

#AD *Place a £10 fixed odds single or £10 each-way bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. 18+ www.gambleaware.org | T&C apply

BetTOM 36
4.3/5
BetTOM Review

50% Back Up To £25 Free Bet

  • Excellent Selection of Markets
  • Focus on Racing
  • Best Odds Guaranteed
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50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply. | T&C apply

BestOdds 37
4.3/5
BestOdds Review

Bet £20 Get £10

  • Daily Boosts and Promotions
  • Best Odds Guaranteed on UK & Irish Racing
  • Extra Places
Valid Today

18+ | New UK customers only. Place a £20+ bet with minimum 3 legs, min 2/1 and receive a £10 Free Bet. The Free Bet will be credited once your qualifying bet settles. Free Bet expires 7 days after being awarded. BeGambleAware.org | T&Cs & Maximum Payouts apply. | T&C apply

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  • Plenty Of Casino Promotions
  • 20p Roulette
  • Casino Apps
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  • PayPal payments
  • Excellent Slot Selection
  • Cashback Offers
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*New LiveScore Bet members only. Must sign up via this offer link. Wager within 7 days of reg. Accept Free Spins to use on King Kong Cash Even Bigger Bananas Jackpot King via pop up within 24 hrs of qualifying (10p spin value, 3 days expiry). T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ | T&C apply

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New customers registering with Ken Howells after 18 October 2025 (18+) can claim 50% cashback on first-day sports betting losses (up to £25 free bet) by entering code CASHBACK in ‘My Bonuses’ — must be entered or no credit. Qualify with: min £10 first-day net losses, at least 3 separate £10+ bets on different events at odds ≥2.0. First day starts on first deposit; losses = settled stakes minus returns before 23:59. Free bet credited within 24h, must be used in full within 7 days (stake deducted from returns), non-withdrawable, max winnings uplift £250. Sports bets only (excludes casino). | T&C apply

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  • Great (newish) UK Casino
  • Every popular casino title
  • Android & iOS Apps
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  • Apple Pay
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  • Wide range of payment methods
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  • New Bookmaker with Competitive Odds
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18+ | New players only. Opt-in. Min deposit is £20. Offer: Place a £20 sports cash bet at minimum odds of 3/4 (1.75) or higher and receive a £20 Free Bet. Free bet credited upon settlement of all qualifying bets. Free Bet can be redeemed on selected sports & markets and used on single or accumulator bets (min. 3 selections). Free Bet must be used at minimum odds of 4/5 (1.80). Free Bet stake is not returned with winnings. Winnings are credited as withdrawable cash. Maximum odds of 10.00 may apply. Free Bet must be used within 7 days of being credited. Affordability checks may apply. Full terms apply. | BeGambleAware.org. | T&C apply

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BetAhoy 48
4.3/5
BetAhoy Review

Bet £10 Get £10

  • Plenty of Promotions
  • Best Odds Guarantee
  • Great Selection of Racing And Football
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£10 MIN DEPOSIT | £10 IN SLOT BETS GRANT 50 SPINS ON BIG BASS SPLASH | £5 TOTAL SPIN VALUE | £0.10 PER SPIN | 7-DAY EXPIRY | SELECTED PAYMENT METHODS ONLY | T&Cs APPLY | T&C apply

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10bet 52
4.2/5
10bet Review

100% up to £50

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  • Great selection of Sports
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#AD 18+ New players only | Deposit & wager at least £10 to get free spins | Offer must be activated before depositing | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.10 per spin | Free Spins expire in 48 hours | T&C’s Apply | T&C apply

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Min. £10 in lifetime deposits required. Offer must be claimed within 30 days of registering a bet365 account. Select prizes of 5, 10, 20 or 50 Free Spins; 10 selections available within 20 days, 24 hours between each selection. Max. prize, game restrictions, time limits and T&Cs apply. | T&C apply

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Tote 60
4.2/5
Tote Review

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4.2/5
36vegas Review

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DragonBet 62
4.2/5
DragonBet Review

Best Odds Guaranteed UK & Irish Racing

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4.2/5
Betfred Review

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4.2/5
HighBet Review

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4.2/5
7bet Review

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4.2/5
Midnite Review

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Stake £10 Get 100 Spins on Big Bass Splash

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Betano 74
4.1/5
Betano Review

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4.1/5
Casumo Review

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Fitzdares 76
4.1/5
Fitzdares Review

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SBK 80
4.1/5
SBK Review

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NetBet 83
4/5
NetBet Review

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The Story of ProgressPlay

After starting in 2012, ProgressPlay quickly made progress in the market and obtained licenses for both Malta and the United Kingdom. As a result, any customers of ProgressPlay websites can be confident that they abide by the laws of two of the biggest regulators:

  • United Kingdom Gambling Commission
  • Malta Gaming Authority

In 2020, the service is a leader and tends to have a reputation for two things in particular; a leading white-label service as well as positive customer satisfaction. Working with companies in a host of countries, all customers who play on ProgressPlay sportsbooks are impressed by the smooth, sleek experience. As far as white label solutions go, companies are guaranteed to have happy customers with this provider.

In recent times, the focus of the industry has shifted towards the mobile world, and ProgressPlay navigated this transition beautifully. They appreciate that a desktop-focused website isn’t necessarily the way to go when a high percentage of players are placing sports bets on tablets and mobile devices. Therefore, they invested in performance across all devices and have been rewarded as a result. As long as the customer has a good internet connection, they will enjoy a smooth and engaging experience from wherever they may be in the world.

Itai Lowenstein, the Chief Executive Officer of ProgressPlay, has plenty of experience and continues to lead the company using an unparalleled passion. Looking back at Lowenstein’s history, it includes half a decade with 888 as the Casino Director, Head of Promotions, and Head of Operation. Additionally, he was the CEO of Kamay Holdings for three years, a company with the following websites under its umbrella; Supro Casino, Lucky Ace Poker, and Lucky Ace Casino.

However, experience and dedication run all the way down through the ProgressPlay team, and this is clear to see with the innovative services on offer. All clients have a reliable and professional team to ensure a positive and engaging experience for all customers. As mentioned in the introduction, customer satisfaction is a key element of the ProgressPlay service, and this is often what sets them apart from others in the niche.

ProgressPlay and Mobile Experiences

We mentioned that mobile experiences are high on the list of priorities for ProgressPlay, and this is why we want to focus on this part of the service. As part of the marketing efforts, ProgressPlay has used the following tag line:

‘You deliver the punters and we will deliver the action’

To deliver the action, ProgressPlay use HTML5 and thin AngularJS technology. This is one of the reasons why dozens of casinos and betting websites have chosen ProgressPlay as their software provider. We’re focusing on sportsbooks mainly in this guide, but this technology is also essential for a smooth and rewarding casino experience.

For betting websites that want to focus on mobile and tablet services, ProgressPlay are a wise choice. They use advanced gaming technology to ensure that bettors can log into their accounts and place bets quickly while on the go. Each month, the service offers 30,000 live matches, 55,000 pre-match events, and over 140 different sports.

Why Are Clients Choosing ProgressPlay?

When a company wants to launch a sportsbook, it’s important to compare the different providers and choose one that offers the most value. Where does the value come from with ProgressPlay?

1. Return on Investment and Cross-Selling Possibilities

Starting from a business perspective, ProgressPlay offer a strong ROI (return on investment). In other words, those who choose this provider are normally able to recuperate their money (and more!) within a good timeframe. Thanks to the mobile-first attitude and the sleek experience, the end customer is happy, and this keeps ProgressPlay’s own clients happy.

One of the ways services get their money back is through expansion into casinos and other services. Over the years, we’ve seen plenty of companies start with a sportsbook before then opening a casino (or vice versa!). At ProgressPlay, they have the services for both, and this means effortless scaling. If a betting website were to choose a solution with only a sportsbook, they would then encounter problems when wanting to expand.

2. Customer Acquisition Functionalities

For brands that already have a reputation, getting customers onto a sportsbook is relatively easy. A simple Tweet could probably bring in more customers in an hour than a company with a blank slate gets in the first month. Therefore, some companies creating a betting website will need help with customer acquisition, and this is where ProgressPlay come in.

ProgressPlay have often spoken of their CRM (customer relationship management) software, and the platform itself helps with many different optimisation tools. For example, clients have access to:

  • Dedicated VIP Team – These days, it’s important to reward loyal customers otherwise they will go elsewhere. ProgressPlay help new betting websites create the right VIP system to reward the players that contribute on an almost daily basis.
  • Preferable Contact Settings – Some people like to get a message on the betting website, others like to receive SMS messages and emails. ProgressPlay help websites to cater to each individual’s need (this prevents sending emails to people who will get frustrated by the practice!).
  • Funnel Optimisation – For those with little marketing experience, a ‘funnel’ is essentially the pathway a customer takes between first hearing a brand name and becoming a customer. For example, they might see the name on social media or an ad. From here, they click on the website, look at online reviews, head onto social media, and then sign up. ProgressPlay services ensure that clients have a smooth funnel through which leads pass to become loyal customers.
  • Player Retention Services – Getting a new customer through the funnel is only half the battle, the amount of competition in the market these days means we need to look after all customers to prevent them going elsewhere. This is another important feature of the ProgressPlay service and why many clients are choosing this provider for their own websites. Player retention services include brilliant welcome bonuses, customer flexibility, and lots of available markets.

3. All-Device Experience

We’ve placed a heavy emphasis on the mobile experience from ProgressPlay in this guide, but we also shouldn’t understate the fantastic desktop service. The reason ProgressPlay is a great choice for scaling is that clients can tailor the service depending on what they need. For example, they can offer players four ways to view the web page; Asian, Classic, Combo, and Modern. Also, they can adjust the currency and the language depending on the user base they want to generate. Considering this occurs across all devices, it’s no wonder ProgressPlay is a market leader.

4. Advanced Technology

Since the launch in 2012, ProgressPlay have continually invested in technology. The result? State of the art capabilities including the API integration interface, detailed HTML (HyperText Markup Language) formats, and informative T&Cs features for all clients. What’s more, clients can also access effective promotional content for customers. Clients can base promotions on market research and player engagement. If customers engage with a particular promotion, this data is stored for future use and recall.

5. Big Partnerships

Earlier, we mentioned the partnership between BetConstruct and ProgressPlay, and this grew in importance for the latter in 2019. At this time, BetConstruct decided to use ProgressPlay to launch Online Betting Ltd. Not only do clients and new betting websites trust this white label platform, but other industry giants are also trusting ProgressPlay.

ProgressPlay – A Growing White Label Software Provider

With all the right licenses, ProgressPlay offer various turnkey solutions for businesses who want to launch a sportsbook. As well as the foundation of the sportsbook, they go above and beyond with a CRM tool, operations assistance, customer retention systems, and advanced payment processes. Sportsbook operators have access to a caring customer support team, and this ensures a positive relationship (which is always good for the happiness of bettors!). Sometimes, when working with a white-label, a fragmented relationship leads to a poor experience for customers. With ProgressPlay, this is incredibly unlikely due to the attentive and professional nature of the service.